Business Details
28 Years
experience
Your Trusted Partner for Graphic Design Solutions
Founded in 1998, we are a graphic design studio deeply rooted in Asheville, North Carolina. Our approach begins with understanding your unique story, audience, and goals through collaborative conversations. With over two decades of experience, our team of designers combines traditional craftsmanship with modern techniques to create visual solutions that resonate. We specialize in logo development, brand collateral, website design, and large-scale production projects, ensuring clarity and creativity in every deliverable.Our process-driven methodologylisten, create, refine, implementensures client visions are nurtured from concept to reality. We pride ourselves on being advocates for our clients, using their products and services to deepen our understanding of their needs. Our teams expertise spans print, digital, and environmental design, reflecting Ashevilles innovative creative community. We measure success not just by exceptional work, but by fostering meaningful, long-term partnerships grounded in trust and mutual respect.
Services
Logo Development
Brand Collateral
Website Design
Packaging Design
Production Design
Details
- Year established: 1998
Highlights and features
- We offer 25+ years of experience in visual storytelling and brand strategy.
- Our collaborative process ensures client visions shape every design decision.
- We combine traditional craftsmanship with modern digital expertise.
- Deep local knowledge of Asheville's creative ecosystem informs our approach.
- Our team advocates for clients through hands-on product and service engagement.
Services
Logo Development
We create distinctive logos that encapsulate your brand's essence through iterative brainstorming and client collaboration. Our process ensures visual identities remain timeless yet adaptable across mediums. With 100+ logos delivered over 20 years, we combine strategic thinking with artistic execution to produce marks that resonate with target audiences while maintaining scalability for future growth.
Website Design
Our user-centric websites balance aesthetic appeal with technical functionality through custom WordPress themes and responsive frameworks. We prioritize intuitive navigation structures while ensuring cross-device compatibility. By integrating brand storytelling with conversion-focused elements, we create digital platforms that engage visitors and support business objectives through measurable user experiences aligned with modern web standards.
Brand Collateral
From business systems to presentation decks, we develop cohesive print and digital assets that reinforce brand consistency. Our collateral solutions span environmental applications to trade show graphics, utilizing both traditional print techniques and digital production methods. Each piece undergoes rigorous proofing to ensure technical precision while maintaining creative integrity across all touchpoints.
Packaging Design
We craft packaging solutions that protect products while creating memorable unboxing experiences through structural engineering and visual hierarchy. Our approach considers material sustainability alongside shelf impact, incorporating tactile elements with strategic typography and color theory. The process includes prototype testing and production oversight to ensure final execution matches conceptual vision while meeting manufacturing requirements.
Production Design
Specializing in complex book and catalog production, we manage multi-page layouts with meticulous attention to typographic hierarchy and image reproduction. Our workflow handles pre-press preparation through vendor coordination, ensuring technical specifications meet industry standards. This service includes color management across print runs and binding method recommendations to achieve professional results for high-volume projects.
People
Tom Petruccelli
Co-Founder
With decades of print and digital design experience, Tom guides projects from concept to completion. His hands-on approach combines traditional techniques with modern innovation, nurturing client visions through collaborative problem-solving while maintaining strong industry relationships.
Chris Hunter
Graphic Designer
Specializing in unifying design solutions, Chris transforms complex elements into clean visual identities. His background in environmental design and outdoor industry experience informs a unique perspective that balances artistic expression with functional requirements.
Andrew Kinnear
Web Developer
Andrew brings technical expertise across multiple disciplines, developing custom digital solutions for national clients. With 10+ years collaborating on interactive projects, his skills span clean code implementation to multimedia production while maintaining a commitment to continuous learning.
Questions
What industries do you specialize in?
We work across sectors including arts, education, hospitality, and manufacturing, adapting our expertise to each client's unique needs while maintaining consistent design excellence.
How does your design process work?
Our four-phase approach—listen, create, refine, implement—ensures client input shapes every decision through collaborative workshops and iterative feedback cycles.
Do you handle both print and digital projects?
Yes, we offer comprehensive services spanning traditional print production and modern web development, ensuring brand consistency across all mediums.
How long have you served Asheville businesses?
Since 1998, we've been an integral part of Asheville's creative community, developing deep local expertise while maintaining national industry connections.
Can you manage large-scale design projects?
Our team successfully executes complex initiatives like 100+ page catalogs and multi-location branding campaigns through structured project management and vendor networks.
