Coloring Your Bottom Line Profitably
At Nada Associates, we are a color, design, and marketing consultancy that has been providing innovative solutions to our clients' design and marketing challenges for over three decades. As experts in the field of color design, we understand the importance of effective color selection in enhancing our clients' bottom-line performance.
Our Services
At Nada Associates, we offer a range of services designed to help our clients successfully navigate the world of color and design. Our services include:
Strategic Design Program
Our comprehensive strategic design program evaluates your products, goals, marketing, and customers' needs, and develops appropriate product strategies to maximize your profit opportunities.
Market Overview or Analysis
Our market overview or analysis service provides clients with a general overview of their product or industry, or a more in-depth examination of an entire sector, focusing on product categories, specific industries, or general color and design trends and their development.
Forecasting or Trend Analysis
Our color and design forecasting service provides clients with a report identifying color or design directions for consumer and home furnishings product areas. This can be a cursory or comprehensive look into the coming years of color design trends.
Product Line Development
Our product line development service evaluates current product lines and works with clients to determine new product lines that can maximize the use of current materials.
Product Line Review & Analysis
Our product line review and analysis service provides a color design perspective on current or in-development product lines, identifying voids and areas for improvement.
Design Development
Our design development service follows a product line review, identifying areas for improvement and providing recommendations for enhancing product designs.
Color and Trend Forecasting
Our color and trend forecasting service provides clients with a report identifying color or design directions for consumer and home furnishings product areas.
How We Work
At Nada Associates, we understand the importance of confidentiality in our work. We work closely with our clients to understand their needs and develop tailored solutions that meet their specific goals. Our team approach ensures that our solutions are directed by our clients' objectives, providing for an integrated and highly successful result.
Our Expertise
Our experts have over thirty years of combined experience in the areas of design, marketing, and product development. Our founder and principal, Nada Napoletan Rutka, has developed an exclusive Strategic Design Program that focuses the design direction of products to specific markets for more profitable results. She has also been a member of the Color Marketing Group since 1980 and has served as its President.
Industry Recognition
Nada Napoletan Rutka has received numerous accolades for excellence in product design and development, including three awards in 1994 from the Window Covering Manufacturer's Association for product innovation, and more recently, a Bronze winner in the 2002 IDEA Consumer Products category for Coleman's Back Home lighting.
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