Business Details
50+ Years
experience
Your Trusted B2B Marketing Partner in Estero, FL
RDG Media has been a trusted partner in B2B publishing and marketing since our founding in 1927. We specialize in delivering comprehensive print, digital, and online marketing solutions tailored to the unique needs of industrial sectors. Our team of experienced professionals is dedicated to helping businesses connect with qualified buyers through targeted advertising campaigns and industry-specific publications.With decades of expertise in material handling, industrial hygiene, packaging technology, and more, we combine traditional publishing excellence with modern digital strategies to maximize client visibility and ROI. Our commitment to quality service is reflected in our personalized approach, technical capabilities, and continuous innovation in marketing solutions.
Services
Digital Advertising
Email Marketing
Direct Mail Campaigns
Banner Advertising
List Rental Services
Poly Bag Advertising
Insert Card Marketing
Trade Publications
Targeted Display Ads
Marketing Strategy
Details
- Year established: 1927
Highlights and features
- We offer comprehensive B2B marketing solutions across multiple industrial sectors
- Our targeted digital marketing program delivers qualified buyers to client websites
- We maintain industry-specific publications with established professional audiences
- Our experienced team provides personalized service for print and digital campaigns
- We combine 95+ years of publishing expertise with modern marketing technologies
Services
Digital Advertising
Our digital advertising solutions combine targeted display campaigns with strategic web traffic optimization. We create custom banner ads and implement precision marketing programs that connect clients with qualified buyers. Our team designs campaigns that integrate with industry publications and digital platforms to maximize ROI for B2B clients.
Email Marketing
We provide high-quality email list rentals and campaign execution services for industrial sectors. Our database includes active professionals across construction, manufacturing, and packaging industries. Clients receive targeted outreach with direct links to their websites and contact information, with optional creative design support included.
Print Advertising
Our print advertising solutions feature placements in industry-leading publications like Packaging Technology Today and Plastics Hotline. We offer insert cards, poly bag advertising, and full-page magazine ads. These traditional marketing solutions complement digital campaigns while maintaining visibility at major trade shows and industry events.
List Rental Services
We offer segmented postal and email list rentals across 12 industrial categories. Clients can target specific sectors by SIC code, geographic region, or job function. Our lists include construction, converting, electrical contractors, material handling professionals, and packaging industry decision-makers with minimum order requirements and volume discounts available.
Targeted Marketing
Our targeted marketing programs combine digital analytics with industry expertise to deliver qualified leads. We develop customized strategies that integrate email campaigns, direct mail, and online advertising. This approach ensures clients reach specific buyer personas across manufacturing, safety equipment, and industrial supply chain sectors.
People
Randy Green
President
Randy Green leads RDG Media as President and Publisher, overseeing operations across seven industry publications. With extensive experience in B2B media, he specializes in developing integrated marketing solutions that combine traditional publishing with digital innovation to drive client success.
Kristin G.
HR and Operations Manager
Kristin G. manages human resources and operations at RDG Media, ensuring efficient organizational functioning. She plays a key role in maintaining the company's professional standards while supporting staff development and operational excellence across the publishing and marketing departments.
Angi H.
Systems Administrator
Angi H. serves as Systems Administrator, maintaining RDG Media's technical infrastructure. She supports both internal operations and client digital solutions while also managing the IMS Auctions sales portfolio, combining technical expertise with industry-specific marketing knowledge.
Lori Koning
Account Executive
Lori Koning specializes in sales for PFFC publication, bringing 814-616-8380 direct line access for clients seeking marketing solutions. With deep knowledge of the converting industry, she helps businesses maximize their visibility through targeted advertising campaigns.
Lydia S.
Account Executive
Lydia S. manages accounts for Workplace Material Handling & Safety and Plastics Hotline publications. She provides expert guidance on marketing strategies, leveraging industry knowledge to help clients achieve their business development goals through effective advertising placements.
Questions
What industries does RDG Media serve?
We serve manufacturing, construction, material handling, packaging technology, electrical equipment, plastics processing, and industrial hygiene sectors through specialized publications and marketing solutions.
What advertising formats are available?
We offer digital display ads, email marketing, direct mail campaigns, magazine advertisements, insert cards, poly bag advertising, and targeted online campaigns across our industry publications.
How can I access your mailing lists?
Our segmented email and postal lists are available for rental with minimum orders of 2000 contacts (email) or 5000 contacts (postal) at $250/1000 and $140/1000 respectively.
Do you create custom marketing campaigns?
Yes, our team develops customized integrated marketing strategies combining print, digital, and direct mail solutions tailored to specific business objectives and target audiences.
How do you ensure campaign effectiveness?
We combine industry expertise with targeted advertising techniques, leveraging our established publications' audiences and digital analytics to optimize campaign performance and ROI.
Can you help with website traffic generation?
Our targeted digital marketing program uses display advertising and strategic placements to drive qualified traffic directly to client websites.
