Business Details
41 Years
experience
Your Trusted Advertising & Marketing Partner in Clearwater, FL
The Clarke Group has been a trusted partner in advertising and marketing since 1985, delivering research-based communication strategies and innovative media solutions to national, regional, and local clients. Our approach combines decades of experience with a hands-on commitment to understanding each client's unique business and customer needs. We specialize in crafting targeted campaigns across traditional and digital platforms, ensuring measurable results that drive brand growth and sales. With a focus on select client partnerships, we maintain personalized attention while leveraging a network of top-tier talent to execute high-impact strategies. Our team of seasoned professionals, including founder Carter Clarke and veteran media expert Mark Zintel, brings unparalleled expertise in branding, advertising, and ROI-driven communication. Over 30+ years, we've built lasting relationships with clients in diverse sectors, from HVAC and real estate to automotive and retail, consistently delivering cost-effective solutions that outperform industry standards.Our dedication to direct principal involvement ensures clients receive expert guidance throughout every project phase. Recognized for award-winning creative work and data-driven analytics, we combine traditional media strengths with cutting-edge digital strategies to maximize campaign effectiveness. From situational analysis to media planning and creative production, our comprehensive services are tailored to each client's specific goals. This unwavering commitment to excellence has established The Clarke Group as one of Central Florida's most respected and stable agencies, with decade-plus relationships serving as testament to our proven track record of success.
Services
Situational Analysis
Branding & Positioning
Media Planning
Digital Advertising
Web Development
TV & Radio Production
SEO Services
Social Media Strategy
ROI Analysis
Creative Concepting
Details
- Year established: 1985
Highlights and features
- We offer 30+ years of proven success in advertising and marketing strategy
- Our team provides direct principal involvement in all client projects
- We combine traditional media expertise with cutting-edge digital solutions
- Our data-driven approach ensures measurable ROI for every campaign
- We maintain decade-plus relationships with industry-leading clients
What people say
Award-winning creativity
Proven marketing strategies
20+ year partnerships
Cost-effective solutions
Expert media planning
Services
Media Planning & Buying
Our media planning and buying services combine traditional and digital expertise to create optimal advertising strategies. We analyze audience demographics and market trends to allocate budgets effectively across TV, radio, print, and digital platforms. Our 30+ years of industry experience ensure maximum ROI through targeted media placement that reaches your ideal customers at the right time and place.
Digital Advertising Campaigns
We develop comprehensive digital advertising campaigns that leverage PPC, SEO, social media, and display advertising. Our data-driven approach uses behavioral targeting and real-time analytics to optimize ad performance across devices. With expertise in retargeting and conversion tracking, we help businesses increase online visibility and generate qualified leads through measurable digital marketing strategies.
Brand Development
Our branding services create compelling brand identities that resonate with target audiences. Through market research and competitive analysis, we develop positioning strategies that differentiate your business. From visual identity design to messaging frameworks, we ensure consistent brand communication across all touchpoints, building lasting customer relationships and market recognition.
Creative Production
We produce high-impact creative content for TV, radio, print, and digital platforms. Our team handles copywriting, graphic design, video production, and audio development to deliver cohesive brand messaging. With in-house creative direction and access to specialized production partners, we create award-winning content that captures attention and drives engagement across multiple media channels.
Marketing Strategy
Our marketing strategy services develop comprehensive roadmaps for business growth. Through situational analysis and market research, we identify opportunities and create tailored plans that align with business objectives. We combine traditional marketing principles with digital innovation to develop integrated strategies that improve market penetration, customer acquisition, and long-term brand equity.
People
Carter Clarke
Founder
Carter Clarke is the founder and creative force behind The Clarke Group's successful communication strategies. With extensive experience in advertising, marketing, and media planning, he personally oversees client campaigns to ensure superior results. His expertise spans branding, copywriting, and ROI measurement.
Mark Zintel
Client & Creative Services
Mark Zintel brings 40+ years of broadcast and advertising experience to The Clarke Group. He manages client services and creative development, leveraging his background in media planning, production, and public relations. Mark has received multiple industry awards for broadcasting excellence and creative writing.
Questions
What industries do you specialize in?
We serve automotive, real estate, HVAC, retail, restaurant, and business-to-business sectors with tailored marketing solutions.
How do you measure campaign success?
We use ROI measurement, data analytics, and performance tracking across all campaigns to ensure measurable business results.
Do you handle both traditional and digital media?
Yes, we combine TV, radio, and print with digital advertising, SEO, and social media strategies for comprehensive campaigns.
What makes your agency different?
Direct principal involvement, 30+ years of local market expertise, and a proven track record of long-term client relationships.
Can you work with national brands?
Yes, we serve clients locally, regionally, and nationally with customized marketing strategies for each business's needs.
