Plan B

Business Details

Your Trusted Partner for Innovative Marketing Solutions

At Plan B, we have built our reputation on challenging conventional marketing practices while maintaining a steadfast commitment to efficiency, inclusion, and corporate citizenship. As a certified B Corp, we align our business strategies with social and environmental responsibility, ensuring that our clients' success is intertwined with positive global impact. Our team of seasoned professionals brings decades of collective experience in cross-platform marketing, leveraging data-driven insights and creative innovation to deliver measurable results. We specialize in bridging the gap between traditional advertising and emerging technologies, including AI integration, to craft campaigns that resonate with modern audiences.

Our dedication to transparency, ethical practices, and client-centric solutions has positioned us as a trusted alternative in the industry. With offices in Chicago, Milwaukee, and Pleasanton, we serve national and international clients across diverse sectors, from automotive to healthcare. Our approach combines strategic brand development, digital storytelling, and sustainable marketing practices to create lasting connections between brands and consumers. Recognized as one of Chicago's top ad agencies, we continue to push boundaries while upholding the highest standards of accountability and excellence.

Services

Strategic Branding Creative Advertising AI Services Social Media Marketing Web Development Event Management Lead Generation Media Planning CRM Solutions Sustainability Marketing

Highlights and features

We are a certified B Corp committed to social and environmental responsibility.
Our data-driven strategies combine AI with human insight for targeting.
Award-winning creative team delivers boundary-pushing campaigns and digital experiences.
Specialized expertise in automotive CRM optimization for global brands like Jaguar and Volvo.
Platform-agnostic virtual event management from concept to post-event analysis.

Associations and certifications

B Corp Certification

Website

Update Listing

Services

AI Services

Our AI services integrate cutting-edge technology with creative strategy to enhance marketing effectiveness. We develop AI-powered campaigns that analyze consumer behavior patterns, optimize ad targeting, and create personalized content at scale. By combining machine learning with human creativity, we help brands stay ahead in competitive markets while maintaining authentic connections with their audiences.

Social Media Marketing

We create data-driven social media strategies that build brand awareness and foster customer engagement. Our approach combines content creation, community management, and analytics to deliver measurable ROI. Specializing in platform-specific optimization, we develop campaigns that leverage emotional triggers through entertainment, utility, and value-driven content to convert followers into brand advocates.

Web Development

Our full-stack web development services focus on creating user-centric digital experiences that drive conversions. We specialize in responsive design, UX optimization, and CRM integration to build websites that serve as powerful lead-generation tools. With 100% in-house developers and 99%+ uptime guarantees, we ensure technical excellence aligned with brand strategy and business objectives.

Virtual Event Management

We provide end-to-end virtual event solutions from platform selection to post-event analysis. Our services include content strategy, technical production, and audience engagement tactics for conferences, webinars, and training sessions. As platform-agnostic experts, we tailor solutions to clients' specific needs while ensuring seamless execution across live and on-demand formats.

Lead Generation

Our lead generation services combine behavioral analytics with persuasive storytelling to convert website visitors into qualified prospects. Using Radically Sharper Targeting, we identify high-intent audiences through data fusion techniques and create personalized customer journeys that drive conversions. We specialize in automotive CRM solutions that have successfully increased quality leads for global brands.

People

Don

Executive Creative Director

With a career built on the principle 'Making art without starving,' Don leads creative strategy at Plan B. He brings decades of industry experience, specializing in two-word headlines and innovative advertising concepts that challenge conventional thinking.

Clay Cooper

Director of Client Services

Clay brings over 20 years of agency leadership experience, specializing in delivering complex projects under pressure. His expertise in client relations ensures seamless execution of marketing strategies while maintaining Plan B's alternative approach to advertising.

Ric

Chief Operating Officer

As Chief Operating Officer, Ric pioneers efficient workflows and operational excellence. With a background in environmental science and a creative problem-solving approach dubbed 'VanGyver,' he ensures Plan B maintains its competitive edge through innovative business practices.

Lauren

Account Director

Lauren specializes in automotive marketing with over 6 years of agency experience. Her expertise in campaign coordination and brand management helps clients achieve measurable results through targeted advertising strategies and cross-channel integration.

Erin

Social Media Marketing Manager

Erin leads social media strategy with 6+ years of experience in brand-side marketing. She specializes in creating engaging content that drives audience growth and develops data-informed social media campaigns that align with broader marketing objectives.

Questions

What makes Plan B a certified B Corp agency?

Our B Corp certification reflects our commitment to using business as a force for good. We meet rigorous standards of social and environmental performance, accountability, and transparency in our operations and client work.

How does Plan B integrate AI into marketing strategies?

We combine AI capabilities with human creativity to enhance data analysis, optimize targeting, and create personalized content. Our approach ensures technology complements human insight rather than replacing it in marketing decision-making.

What industries does Plan B specialize in?

We work across diverse sectors including automotive (Jaguar, Volvo), healthcare, technology, and consumer goods. Our cross-functional teams adapt to specific industry needs while maintaining consistent creative excellence.

Can Plan B manage virtual events for global audiences?

Yes, we offer end-to-end virtual event management for international clients. Our platform-agnostic approach ensures tailored solutions for conferences, product launches, and training programs across time zones and formats.

How does Plan B approach sustainability marketing?

We help brands communicate their sustainability efforts authentically through strategic storytelling. Our campaigns highlight responsible business practices while aligning with consumer values and market trends toward conscious consumption.

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