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Custom Fine Jewelry & Bridal Collections in Allentown, PA
At Susan Bella Jewelry, we pride ourselves on offering a curated selection of exquisite fine jewelry, including custom-designed pieces, bridal collections, and unique statement items. Our team is dedicated to providing personalized service, whether you're selecting a timeless treasure or creating a one-of-a-kind design through our custom jewelry appointments. We specialize in 14k gold, lab-grown diamonds, and gemstone collections, with a focus on innovative styles like our Earscapes line for customizable ear adornments. Our permanent jewelry service offers a memorable experience, soldering 14k gold chains painlessly to create lasting keepsakes.

With decades of experience in the industry, we combine craftsmanship and customer care to ensure every client finds the perfect piece. Our educational blog provides insights into jewelry care, materials like gold vermeil, and seasonal styling tips. Located in Allentown, PA, we serve both local and online customers through engaging Facebook live shows and secure purchasing options. Testimonials highlight our approachability, attention to detail, and commitment to making jewelry shopping an enjoyable, stress-free experience.
Services
Custom Jewelry Design Permanent Jewelry Earscapes Collection Bridal Jewelry Jewelry Consultations Online Jewelry Sales Watch Sales Jewelry Care Guides Gift Selection Appointment Services
Highlights and features
  • We offer custom jewelry design by appointment with expert guidance.
  • Our Earscapes collection allows personalized earring styling for unique looks.
  • We provide permanent jewelry services with a painless, spark-free process.
  • Our team combines decades of experience with approachable, customer-focused service.
  • We feature educational resources on jewelry care and material quality.
What people say
Down-to-earth and lovable Easy and secure process Went the extra mile 5 Star review Beautiful jewelry
Services
Custom Jewelry Design
Create one-of-a-kind pieces tailored to your vision through personalized consultations. Our experts guide you from concept to completion, using high-quality materials like 14k gold and lab-grown diamonds. Ideal for heirloom remakes or entirely new designs.
Permanent Jewelry
Experience our painless permanent jewelry service, where 14k gold chains are securely soldered to create lasting keepsakes. Perfect for friendship bracelets or meaningful tokens, this quick process ensures your jewelry stays with you always.
Earscapes Collection
Explore our Earscapes line for mix-and-match single earrings in 14k yellow gold. Featuring lab-grown diamonds and white sapphires, these versatile pieces let you stack and style your ears uniquely for any occasion.
Bridal Jewelry
Find symbolic engagement and wedding rings that celebrate your journey together. Our bridal collection combines timeless elegance with modern designs, offering expert guidance to select the perfect treasures for your special day.
Jewelry Consultations
Access personalized jewelry guidance through in-store or virtual appointments. Our knowledgeable team assists with selection, care, and styling, ensuring you find pieces that match your taste and lifestyle with confidence.
People
Susan Bella
Owner
Susan Bella is a passionate jewelry expert known for her approachable style and dedication to customer satisfaction. With decades in the industry, she specializes in helping clients find or create meaningful, high-quality pieces that reflect their individuality.
Questions
What services does Susan Bella Jewelry offer?
We offer custom jewelry design, permanent jewelry, bridal collections, and personalized consultations. Our Earscapes line allows for unique earring styling, and we also provide jewelry care advice.
Can I purchase jewelry online?
Yes! Shop securely through our Facebook live shows or website. We offer online purchasing with secure payment options and expert guidance available via virtual consultations.
What is the Earscapes collection?
Earscapes is our innovative earring line designed for mixing, matching, and stacking. Made in 14k yellow gold with lab-grown diamonds and sapphires, these single studs let you create personalized ear styles.
Do you offer permanent jewelry services?
Yes, we provide permanent jewelry by soldering 14k gold chains painlessly to create lasting keepsakes. The process is quick, secure, and completely customizable for your preferences.
How can I schedule a jewelry consultation?
Book an appointment through our website for in-store or virtual consultations. Our team will guide you through selecting or designing jewelry that matches your style and needs.
What jewelry care tips do you provide?
Visit our blog for seasonal care guides, including advice on wearing jewelry in water, cleaning techniques, and insights into materials like gold vermeil to maintain your pieces' beauty.