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Business Details
25 Years
experience
Professional Dog Grooming Services in Appleton, WI
Gentle Paws Pet Grooming is a family-owned dog grooming salon established in 2001 in Appleton, WI. Our mission is to prioritize your pet's health, comfort, and well-being through personalized grooming services tailored to their specific needs. With over 25 combined years of experience, our team of certified groomers utilizes high-quality products and techniques to ensure a safe, stress-free experience.

We specialize in breed-specific grooming, de-matting, flea treatments, and emergency handling for pets with special needs. Our commitment to ongoing education in pet CPR, first-aid, and coat care ensures exceptional service. We maintain strict hygiene standards and offer flexible scheduling, including Saturday appointments, to accommodate busy pet owners.
Services
Basic Bath & Brush Bath & Tidy Full Groom Nail Trimming Ear Cleaning Flea Treatment De-matting Pet CPR Services Behavioral Handling Custom Grooming Packages
Details
  • Year established: 2001
Highlights and features
  • Certified groomers with 20+ years of combined experience
  • Personalized grooming plans tailored to breed and coat type
  • Specialized handling for pets with behavioral issues or disabilities
  • Regular pet CPR and first-aid training certifications
  • Commitment to ongoing education in canine coat and skin care
Associations and certifications
  • International Pet Groomers Association
  • Wisconsin Association of Professional Pet Groomers
What people say
Experienced staff Personalized service Positive experience Pet comfort focus Professional results
Services
Basic Bath & Brush
Our foundational service includes hydro-massage shampooing, coat conditioning, and deshedding. We perform anal gland expression, ear cleaning, nail trimming, and potty area grooming. High-quality products are selected based on your pet's specific skin and coat requirements.
Bath & Tidy
Includes all Basic Bath features plus facial, foot, and tail trimming. Ideal for double-coated breeds like border collies, this service maintains coat health while enhancing appearance through targeted trimming of skirts and furnishings.
Full Groom
Comprehensive grooming package featuring all Bath & Tidy elements with customized full-body haircuts. Our certified groomers create breed-specific styles or follow client specifications for a polished, professional appearance.
Flea Treatment
Specialized flea removal process using natural shampoos and mud treatments. We manually extract live fleas, apply soothing solutions, and implement enhanced salon sanitation. Recommended alongside veterinary-prescribed flea control protocols.
De-matting Service
Professional undercoat de-matting performed in 15-minute increments. Our gentle technique removes tightly packed mats without skin damage, using specialized tools to restore coat health and prevent future matting issues.
People
Erin
Owner, Pet Stylist
Certified groomer with 20+ years experience, member of International Pet Groomers Association. Holds canine coat care certifications and regular CPR training. Operates Monday-Friday with occasional Saturday availability.
Kylene
Pet Stylist
20-year veteran groomer specializing in breed-specific haircuts. Focuses on creating positive experiences for stressed or difficult pets. Available Saturdays and Sundays for appointments.
LuAnn
Pet Stylist
25-year small dog grooming specialist. Third-place winner at Chicago All American Grooming Competition. Available for appointments Monday through Friday.
Kari
Office Manager
Operational leader ensuring smooth salon management. Coordinates scheduling and logistics to maintain service quality. Available during regular business hours for administrative support.
Steve
Maintenance Specialist
Handles facility maintenance and repairs. Provides technical support for salon operations. Available during regular business hours for facility-related inquiries.
Questions
What services do you offer for anxious pets?
Our groomers specialize in handling pets with behavioral issues using calming techniques. We offer one-on-one sessions and can schedule additional time if needed.
How are grooming prices determined?
Prices depend on breed, coat condition, and specific services required. Contact us for a customized estimate based on your dog's needs.
Do you offer Saturday appointments?
Yes, Erin and Kylene provide Saturday services by appointment. Sunday appointments are available through special arrangement.
What certifications do your groomers hold?
Our team maintains certifications in canine coat care, pet CPR, and first-aid. We participate in ongoing professional development through recognized grooming associations.
How do you handle severe matting issues?
We use specialized de-matting tools and techniques to safely remove mats. The process is billed in 15-minute increments to accommodate varying severity levels.