Carolina Apparel

Carolina Apparel is more than just a clothing store; it's a legacy woven into the fabric of Selma, North Carolina. As a third-generation, family-owned business, we've been serving our community since 1902, becoming a cherished landmark and a testament to enduring values. We're proud to be one of the oldest family-run businesses in the state, a testament to the strength of our commitment to our customers and our town.

Over the decades, Carolina Apparel has cultivated a warm and welcoming atmosphere that feels like a friendly gathering place. We specialize in offering high-quality, name-brand lifestyle clothing and accessories, catering to the needs of the working class and the outdoor enthusiasts who embrace the Southern way of life. Our carefully curated selection includes renowned brands such as Carhartt, Salt Life, Guy Harvey, Calcutta, Browning, Jarrett Bay, and many more.

Our Commitment to Service

At Carolina Apparel, customer service is ingrained in our DNA. We believe in creating a personalized shopping experience where every customer feels valued and heard. Our team is dedicated to providing friendly, expert advice and going the extra mile to ensure your complete satisfaction.

More Than Just Clothing

We understand that our customers are building more than just wardrobes; they're building a community. We aim to be a part of that by offering a sense of belonging and camaraderie within our store. Whether you're a seasoned professional, an avid outdoorsman, or simply looking for durable and stylish clothing, Carolina Apparel welcomes you with open arms.

Serving Businesses and Organizations

Carolina Apparel extends our services beyond individual customers. We are proud to partner with various businesses and organizations, including industrial, military, union, construction, electrical cooperatives, municipalities, factories, utilities, welding, plumbing, and HVAC companies. We also serve all police, fire, and EMS departments. We understand the importance of reliable and durable workwear, and we offer competitive bulk pricing and extended product lines, including high-visibility garments, FR & thermal protection, and a full range of sizes for men, women, and children, including Big & Tall options.

Convenience and Value

We strive to make your shopping experience with Carolina Apparel as convenient as possible. Located conveniently along Interstate 95 at Exit 97 in Selma, NC, our store is easily accessible. We also offer same-day delivery for in-stock items ordered before 3:00 PM EST.