Call Now
Website
Call
Business Details
16 Years
experience
Organic Hair & Beauty Services in San Francisco
At Salon Novo, we believe in the transformative power of nature. Founded in 2010 by industry veterans Andria and John Falcon, our salon represents a fusion of decades of expertise and a commitment to organic wellness. Our team of master stylists brings over 40 combined years of experience in hairdressing, having trained under pioneers like Guy Mascolo and Horst Rechelbacher. We specialize in creating personalized hair experiences using non-toxic products from brands like Intelligent Nutrients and Aveda, while also offering holistic therapies that address hair, skin, and overall well-being. Our San Francisco location serves as a sanctuary for those seeking high-end luxury services in an environment free from harmful chemicals. With a client roster including media personalities and industry leaders, we maintain rigorous standards of excellence while staying at the forefront of styling innovation.

Our approach combines technical precision with artistic creativity, ensuring each client receives both expert craftsmanship and a deeply personalized experience. We continually invest in advanced education for our team, maintaining our position as Sonoma County's first green-certified salon. Through our curated apothecary of natural products and commitment to sustainable practices, we empower clients to extend their wellness journey beyond the salon chair. Our philosophy remains simple: beauty should enhance both the individual and the environment. This dedication to purity and professionalism has made Salon Novo a trusted destination for discerning clients across the Bay Area.
Services
Haircuts Hair Color Hair Extensions Bridal Services Skin Health Regimes Gut Wellness Programs Organic Product Sales Balayage Techniques Blowouts Holistic Therapies
Details
  • Year established: 2010
Highlights and features
  • Certified experts with 20+ years in organic hair care
  • Exclusive use of natural, non-toxic products
  • Holistic therapies for complete hair and body wellness
  • Founders trained directly with industry pioneers
  • Award-winning stylists serving Bay Area elites
What people say
Very Modern and Very Creative Amazing amount of style Professional and kind Killer combination Incredible creativity
Services
Haircuts
Our expert stylists provide precision haircuts tailored to your face shape, lifestyle, and personal style. Using techniques refined through decades of experience, we create modern, wearable looks that maintain hair health. From classic cuts to avant-garde designs, our team stays current with global trends while emphasizing timeless quality.
Hair Color
Specializing in balayage and dimensional coloring, we offer customized color solutions that enhance natural beauty. Our non-toxic formulas deliver vibrant results while maintaining hair integrity. Master colorists create bespoke shades through advanced techniques that consider skin tone, hair texture, and maintenance requirements.
Hair Extensions
We provide premium hair extension services using high-quality, ethically sourced materials. Our certified specialists offer various application methods to achieve desired volume and length. Each installation includes personalized care instructions to maintain both extensions and natural hair health.
Bridal Services
Our bridal package includes on-location and in-salon hair services for weddings and special events. Experienced stylists create timeless updos and elegant styles that last through celebrations. We offer trial sessions to perfect your look before the big day.
Holistic Therapies
Complementing our hair services, we offer holistic therapies that address overall wellness. These include scalp treatments with organic essential oils and customized regimens combining hair care, skin health, and gut wellness for comprehensive beauty solutions.
People
Andria Falcon
Founder / Lead Stylist
With 21 years in hairdressing, Andria trained under Guy Mascolo at Toni & Guy's first US Academy. She founded Sonoma County's first green salon in 2010 and leads education at Salon Novo. Her celebrity clientele includes award-winning performers and media personalities.
John Falcon
Founder / Master Stylist
John brings 7 years of styling experience, trained by Andria Falcon and Aveda founder Horst Rechelbacher. Specializing in men's and women's cuts, he's a certified hair extension specialist offering modern, transformative styles using healthy hair care products.
Sofia Palumbo
Master Stylist
A top-rated Bay Area stylist with 15+ years experience, Sofia specializes in dimensional coloring and long-lasting styles. She focuses on creating tailored looks that balance fashion with practical maintenance for San Francisco and Sonoma clients.
Questions
What hair services do you offer?
We provide haircuts, color services, balayage, blowouts, extensions, and bridal hair styling using organic products.
Do you use natural products?
Yes, we exclusively use non-toxic, organic products from brands like Intelligent Nutrients and Aveda.
Are your stylists certified?
Our team includes master stylists with decades of combined experience and specialized training from industry pioneers.
Do you offer bridal services?
Yes, we provide in-house and on-location bridal hair services with trial sessions available.
What areas do you serve?
We primarily serve San Francisco and Sonoma County clients from our downtown location.
How can I book an appointment?
Schedule online through our booking system or contact us directly at 415-786-4385.