Business Details
37 Years
experience
Custom Screen Printing & Embroidery in Laconia, NH
At Body Covers, we have dedicated ourselves to the art of custom apparel design and production since 1989. Founded by Peter Coldwell and Betsy Spencer in Manchester, New Hampshire, our journey began in a small basement before evolving into a full-scale operation in Laconia. In 2003, Aaron Gray and Sarah Matson-Jones, both graphic arts professionals, took ownership, bringing decades of combined experience in screen printing and embroidery. Our expertise spans manual and automated screen printing, embroidery with up to 15 thread colors, and bespoke apparel design, serving clients in the Lakes Region and beyond. We pride ourselves on quality craftsmanship, personalized service, and a commitment to meeting every client's unique needs.With the acquisition of Embroidery Plus in 2008, we expanded our capabilities while maintaining the same dedication to excellence that has defined us for over three decades. Our team combines technical skill with creative vision, ensuring every projectfrom small orders to large-scale productionsis executed flawlessly. We value long-standing relationships with our customers, built on trust, reliability, and a shared passion for creating standout custom apparel. Whether you have a logo ready or need help designing one, our process is streamlined to turn your ideas into wearable art. As we continue to grow, our mission remains unchanged: to deliver exceptional quality and service that exceeds expectations.
Services
Screen Printing
Embroidery
Apparel Design
Custom T-shirt Printing
Digitizing Services
Artwork Creation
Promotional Merchandise Printing
Workwear Customization
Event Apparel Production
Large Order Fulfillment
Details
- Year established: 1989
Highlights and features
- We offer over 35 years of experience in custom apparel design and production.
- Our team combines artistic creativity with advanced printing and embroidery techniques.
- We provide end-to-end solutions, from artwork creation to finished product.
- Our family-owned business prioritizes personalized service and customer satisfaction.
- We maintain quality control through state-of-the-art equipment and skilled craftsmanship.
What people say
Take good care of us
Appreciate their work
Steadily expanding business
Services
Screen Printing
Screen printing at Body Covers utilizes manual and automated techniques for custom T-shirts, sweatshirts, and accessories. Our artists create vibrant designs that withstand repeated washing. With over 35 years of experience, we ensure precise color matching and durability for both small and large orders.
Embroidery
Our embroidery service offers intricate designs on polos, jackets, and workwear using up to 15 thread colors. Digitizing converts logos into stitch patterns for professional results. With 23 years of expertise, we guarantee crisp, long-lasting embroidery tailored to your specifications.
Apparel Design
Need a design from scratch? Our team crafts customized apparel artwork, ensuring it translates well to print or embroidery. Whether modifying existing logos or creating new concepts, we focus on visual impact and brand representation specific to your needs.
Digitizing Services
Digitizing transforms artwork into machine-readable stitch patterns for embroidery. Our specialists optimize designs for clarity and texture. This technical process, requiring precision, ensures high-quality results that match your original vision.
Promotional Merchandise Printing
We print logos on bags, hats, and accessories using screen printing techniques. These promotional items enhance brand visibility. Our team ensures consistent quality across products, making them ideal for businesses and events.
People
Peter Coldwell
Co-Founder
Peter Coldwell co-founded Body Covers in 1989, starting operations in his Manchester basement before relocating to Laconia. He mentored early team members, including Aaron Gray, and laid the foundation for the company's growth.
Betsy Spencer
Co-Founder
Betsy Spencer co-founded Body Covers with Peter Coldwell. She played a key role in the company's early expansion, hiring interns like Aaron Gray and establishing partnerships that contributed to its long-term success.
Aaron Gray
Co-Owner
Aaron Gray joined Body Covers as an intern in 1997 and became co-owner in 2003. With a 4.0 GPA from NHCTC, he brought technical expertise, later overseeing the integration of Embroidery Plus into Body Covers.
Sarah Matson-Jones
Co-Owner
Sarah Matson-Jones, a graphic arts graduate, co-owns Body Covers with Aaron Gray. After working at another screen printer, she joined the company in 2002, contributing her sales and design skills to its growth.
Questions
What services does Body Covers offer?
Body Covers specializes in screen printing, embroidery, custom apparel design, and digitizing services for businesses and individuals.
How can I submit artwork for customization?
You can upload artwork through our website or contact our team via email to discuss design options.
Do you handle large orders?
Yes, our automated equipment and experienced team manage both small and large-volume orders efficiently.
Are you a family-owned business?
Yes, Body Covers has been family-owned since 2003 when Aaron and Sarah Matson-Jones took ownership.
What areas do you serve?
We serve the Lakes Region of New Hampshire, including Laconia, Manchester, and Bow, with online support nationwide.
