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Business Details
25 Years
experience
Trusted Insurance Advisory Services for Affluent Clients
Morgan Advisory Group is an independent boutique insurance advisory firm dedicated to providing objective and effective life insurance solutions for affluent families, family offices, and privately held businesses. With over 25 years of experience managing life insurance portfolios, our team specializes in creating customized strategies that align with complex estate plans and business succession needs.

We prioritize institutional pricing, ongoing portfolio maintenance, and seamless collaboration with clients' existing advisory teams to ensure optimal wealth preservation and transfer. Our commitment to excellence is demonstrated through our proprietary product development partnerships, rigorous due diligence processes, and deep industry relationships that benefit our select clientele.
Services
Life Insurance Portfolio Management Trust Owned Life Insurance Charitable Planning Business Succession Strategies Restricted Stock Liquidity Solutions Multi-Generational Estate Planning Corporate Key Person Insurance Buy-Sell Agreement Funding Income Replacement Planning Wealth Preservation Strategies
Details
  • Year established: 2001
Highlights and features
  • We offer 25+ years of specialized life insurance experience for affluent clients
  • Our proprietary product partnerships provide exclusive pricing advantages
  • We maintain active affiliations with leading industry organizations (NAIFA, AALU)
  • Our process includes comprehensive due diligence on all planning solutions
  • We coordinate directly with clients' existing legal and financial advisors
Associations and certifications
  • Chartered Life Underwriter (CLU)
  • Chartered Financial Consultant (ChFC)
Services
Life Insurance Portfolio Management
We provide comprehensive management of life insurance portfolios for affluent clients. Our service includes ongoing policy reviews, carrier stability monitoring, and strategy adjustments to match evolving financial goals. Clients benefit from our institutional pricing access and proprietary product partnerships that enhance policy performance over time.
Trust Owned Life Insurance
Specialized trust-owned life insurance strategies help clients maximize estate tax efficiency. We design policies that integrate with existing trust structures while ensuring proper ownership and beneficiary designations. Our approach focuses on long-term wealth transfer optimization through carefully selected insurance vehicles.
Business Succession Strategies
We develop customized succession plans for closely held businesses. Our solutions address key person insurance, buy-sell agreements, and liquidity needs during ownership transitions. Clients receive tailored strategies that protect business value while facilitating smooth generational transfers or sales.
Restricted Stock Liquidity Solutions
Our liquidity strategies help public company shareholders manage restricted stock positions. We implement insurance-based solutions that provide immediate cash flow while maintaining investment upside potential. Clients benefit from coordinated tax-efficient planning approaches that complement their overall financial strategy.
Multi-Generational Estate Planning
We create comprehensive plans for transferring wealth across generations. Our approach combines life insurance with trust structures to minimize tax exposure while preserving family assets. Clients receive ongoing guidance to adapt plans as family dynamics and tax laws evolve.
People
Brad Morgan
Principal and Founder
Brad Morgan founded Morgan Advisory Group in 2001 after 15 years in the insurance industry. He holds CLU and ChFC designations and has specialized expertise in life insurance for affluent clients. With affiliations to multiple professional organizations, he brings extensive experience in wealth transfer strategies.
Questions
What services does Morgan Advisory Group specialize in?
We specialize in life insurance portfolio management, trust-owned life insurance, business succession planning, restricted stock liquidity solutions, and multi-generational estate planning for affluent clients.
How long has Morgan Advisory Group been in business?
The firm was founded in 2001 by Brad Morgan, who has over 35 years of experience in the life insurance industry.
Do you work with other financial advisors?
Yes, we collaborate with clients' existing legal, accounting, and financial planning professionals to create integrated wealth management solutions.
What makes your insurance solutions different?
Our proprietary product partnerships, institutional pricing access, and specialized focus on affluent client needs create unique advantages not typically available through general insurance providers.
How do you handle policy maintenance over time?
We provide ongoing monitoring of insurance portfolios, including carrier stability assessments, policy performance reviews, and strategy adjustments to match changing client circumstances and market conditions.