Come for the Sunsets, Stay for the Memories
At the Jewelry Exchange Co., we are proud to be a family-owned business with a strong commitment to providing our clients with the finest quality jewelry at outstanding value. With over 38 years of experience in the jewelry industry, we pride ourselves in designing unique custom jewelry and accepting nothing less than top quality merchandise and meticulous craftsmanship.
Our Story
Established in 1983 by Van and Tatiana Mardirosian, our family-owned business has built a reputation for excellence in the jewelry industry. With a focus on customer service at the forefront of all that we do, we have built our business through referrals from our satisfied clients. We take pride in designing custom jewelry that is truly exceptional, using only the finest quality materials and expert craftsmanship.
Our Approach
At the Jewelry Exchange Co., we believe that our clients deserve the highest level of service and attention to detail. We source all of our loose diamonds from around the world and buy in volume, allowing us to offer our clients the best possible prices. Our main goal is to keep our clients happy and satisfied, knowing that our work is only complete when our clients are thrilled with their finished piece.
Quality and Expertise
We pride ourselves in representing truth and accuracy in the grading of our diamonds and specialize in diamonds of fine make that have been certified by either the Gemological Institute of America (GIA) or European Gemological Laboratory (EGL). Our expert and skilled team, led by Van Mardirosian, ensures that every finished item is thoroughly inspected for perfection.
Our Showroom
Located in the heart of San Francisco's vibrant SOMA/Potrero district, our showroom is open to the trade, as well as to the public by appointment. We welcome you to come and experience our warm, friendly, and no-pressure environment. Let us show you the art of fine jewelry-making and the beauty of diamonds in person.
Exceptional Service and Products
The vast majority of reviews praise the exceptional service and products offered by the Jewelry Exchange Co. Many customers have had the pleasure of working with Van, who is described as knowledgeable, friendly, and passionate about helping customers find the perfect ring. His expertise and genuine interest in his customers' needs make the process of finding and purchasing a ring enjoyable and stress-free.
High-End Quality and Customization
Many customers have praised the high-end quality of the jewelry offered by the Jewelry Exchange Co. The reviews highlight the store's ability to create custom pieces that meet and exceed customers' expectations. Whether it's a unique design or a rare gemstone, Van and his team have a reputation for delivering exceptional products that make meaningful gifts for loved ones.
Personalized Experience
Several customers have highlighted the personalized experience they received at the Jewelry Exchange Co. Van takes the time to listen to his customers' needs and preferences, providing personalized guidance and recommendations throughout the process. This personalized approach has led to many satisfied customers who have found their perfect ring.

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