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Business Details
17 Years
experience
Your Trusted San Diego Makeup Artist for Weddings & Events
I am a San Diego-based makeup artist with over 15 years of experience perfecting faces for weddings, photo shoots, and special events. My journey began at Westmore Academy of Cosmetic Arts in Burbank, CA, where I completed 480 hours of advanced training in motion picture and television makeup, mastering the interplay of color and light. After building my skills at MAC Cosmetics in Nordstrom, I launched my freelance business in 2009, specializing in bridal makeup and collaborating with top photographers for editorial and advertising campaigns.

My work has graced local celebrities and A-listers, blending technical precision with artistic creativity to highlight each client's unique beauty. I prioritize personalized service, offering complimentary consultations to ensure every client feels confident and radiant. From weddings to makeup lessons, I approach each project with passion, professionalism, and a commitment to excellence honed through years of industry experience.
Services
Wedding Makeup Makeup Lessons Bridal Trials Photo Shoot Makeup Group Workshops Celebrity Makeup Editorial Makeup Maternity Shoots Headshot Makeup On-Site Touch-Ups
Details
  • Year established: 2009
Highlights and features
  • We offer 15+ years of experience in bridal and editorial makeup artistry
  • Our team provides personalized makeup trials and complimentary consultations
  • We use professional-grade products for long-lasting, camera-ready results
  • We offer flexible lesson formats for individuals and groups
  • Our artist has worked with local celebrities and top-tier photographers
What people say
PHENOMENAL KILLED it Flawless Infectious attitude Worth every penny
Services
Wedding Makeup
Luxury bridal makeup services featuring long-lasting application, custom lash selection, and body glow enhancements. Includes one-on-one consultations to perfect your look. Ideal for brides seeking camera-ready results that endure through emotional moments and extended celebrations.
Makeup Lessons
Personalized instruction covering technique mastery and product knowledge. Options include private sessions, group workshops, and professional artist training. Clients receive tailored product recommendations and notes for continued skill growth in various makeup applications.
Photo Shoot Makeup
Specialized makeup application for photography sessions including engagement, maternity, and editorial shoots. Formulated to perform under studio lighting and camera scrutiny. Ensures consistent appearance from day-to-night events and maintains integrity in varied environmental conditions.
Bridal Trials
Customized makeup previews allowing brides to perfect their wedding day look. Two-hour sessions focus on achieving desired aesthetic while testing product longevity and compatibility with individual skin types and features.
On-Site Touch-Ups
Professional makeup refresh services during weddings and events. Available hourly with optional touch-up kits for client self-maintenance. Ensures continuous flawless appearance throughout extended celebrations and photo sessions.
People
Shelby McElroy
Owner & Lead Makeup Artist
Graduate of Westmore Academy with 15+ years in bridal and editorial makeup. Specializes in camera-ready applications and personalized client education. Former MAC Cosmetics artist turned freelance expert serving San Diego's luxury wedding market.
Questions
How do I book your services for my wedding?
Fill out our inquiry form, discuss your vision via phone consultation, then complete contract and deposit to secure your date.
Do you travel outside San Diego for weddings?
Yes, I travel with additional fees covering travel expenses. International bookings require flight and lodging arrangements.
Will my makeup last through the entire event?
Professional-grade products ensure 12+ hour wear. Touch-up kits and on-site services available for extended events.
What should I prepare for our trial session?
Bring inspiration photos matching your features and arrive with clean, prepped skin for optimal application testing.
What makeup lesson formats do you offer?
Private one-on-one sessions, group workshops up to 10 people, and professional artist training with model practice.