Driving Traffic, Growing Leads, Building Sales
At RCG, we're dedicated to helping the good guys win. We've been delivering successful marketing strategies for over three decades, and we believe in the power of common sense and hard work. Our team excels in tough categories where every dollar and consumer impression counts. We're here to help marketers in retail, financial services, home repair, auto repair, health marketing, and more achieve real and tangible benefits.
Our Corporate Values
We believe in transparency in both products and pricing. We welcome collaboration and the sharing of performance data between our clients and their RCG team. Our estimating and billing processes have been engineered to be clear and straightforward. We build in multiple approval and review processes to help avoid unpleasant surprises. And we regularly monitor and audit our media suppliers and other vendor invoices to make sure all expenses tie to approved budgets.
Our Solutions
We offer three main solutions to help our clients achieve their marketing goals: Awareness, Engagement, and Activation.
- Awareness: Create market presence by beginning with your brand, connecting with your audience, creating a digital environment, and exploring awareness solutions.
- Engagement: Connect with customers by being found when they search, educating and entertaining, and creating brand advocates.
- Activation: Generate the right outcomes by improving traffic and sales, generating leads and inquiry, and maximizing your impact.
Our Products
We provide a variety of products to help our clients achieve their marketing goals, including:
- Content: Video, audio, print, and digital production that tells your story, educates, entertains, and engages powerful conversations.
- Media: Full-stack omnichannel media options that generate awareness, leverage relevance, initiate engaging conversations, and maximize media ROI.
- Strategy: Analytics and experience-driven guidance that is tough category experts, engineered for effectiveness, flexibility, and scalability.
Our Featured Case Study
One of our most successful campaigns was for NFM, a client who was facing a new challenge when a competing retailer moved in "next door." We leveraged the competitor's own media investment against them to generate interest in our client. Check out the full case study to learn more about how we helped NFM overcome this challenge.
How We Work
At RCG, we believe in the importance of a strong work ethic and common sense in every advertising and media engagement. Our team of experts excels in tough categories where every dollar and consumer impression counts. We're dedicated to helping the good guys win and are confident in the value we add to marketing engagements.

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