Business Details
37 Years
experience
Your Trusted Public Relations Partner in Calabasas, CA
Established in May 1989, SSA Public Relations is a full-service agency specializing in public relations, promotions, and interactive media. Our integrated approach combines traditional media outreach with digital and social media strategies to build brands and foster consumer trust. With expertise in corporate trade, financial, and consumer publicity, we serve clients in entertainment, new media, and consumer products industries. Our team-driven methodology ensures tailored campaigns that align with specific marketing goals, leveraging satellite media tours, electronic press kits, and social media infrastructure. We prioritize proactive media relations, direct-to-consumer marketing, and comprehensive trade show representation to maximize visibility.Our global reach extends to television, film, licensing, and direct response marketing sectors, supported by in-house divisions for PR, promotions, and advertising. We emphasize transparency, responsiveness, and strategic alignment with client objectives, maintaining state-of-the-art technology for digital distribution and media engagement. Our commitment to excellence is reflected in award-winning campaigns and long-standing partnerships with industry leaders. By blending creativity with extensive media contacts, we deliver measurable results that enhance brand recognition and business growth. A leader in global media relations, SSA Public Relations consistently positions clients at the forefront of their target markets.
Services
Public Relations
Digital Media Campaigns
Social Media Strategy
Product Launch Support
Licensing Representation
Trade Show Promotion
Satellite Media Tours
Consumer Product Marketing
Global Media Relations
Direct Response Marketing
Details
- Year established: 1989
Highlights and features
- We offer 35+ years of experience in public relations and media strategy.
- Our team combines traditional and digital media for comprehensive campaigns.
- We specialize in entertainment, consumer products, and licensing industries.
- Our global media network ensures targeted B2B and consumer exposure.
- We provide in-house satellite media tours and electronic press distribution.
Services
Public Relations
SSA Public Relations designs integrated media strategies combining traditional outreach with digital platforms. We prepare press releases, secure media placements, and execute satellite tours to enhance brand visibility. Our team ensures consistent messaging across television, print, and online channels for corporate and consumer audiences.
Digital Media Campaigns
Our digital campaigns leverage social media, electronic press kits, and targeted content distribution. We create immersive brand experiences through hashtag strategies, social hubs, and interactive promotions. This approach drives engagement and traffic while maintaining alignment with client objectives in both B2C and B2B contexts.
Product Launch Support
SSA specializes in consumer product launches, combining trade publicity with retail promotions. We develop customized campaigns for direct-to-consumer and retail markets, including spokesperson training, demonstration design, and media event coordination to maximize product awareness and sales.
Licensing Representation
We provide media relations and promotional support for licensing clients across children's entertainment, television, and consumer products. Our services include trade media outreach, consumer press coverage, and strategic placement of licensed products in entertainment content to boost brand recognition.
Direct Response Marketing
SSA supports direct-to-consumer product launches with integrated PR and promotional strategies. We handle media material preparation, spokesperson coordination, and targeted publicity campaigns for categories like fitness, beauty, and automotive products, ensuring measurable results for clients.
Questions
What industries does SSA Public Relations specialize in?
We specialize in entertainment, consumer products, licensing, and direct response marketing industries, serving both B2B and consumer clients globally.
How does SSA integrate traditional and digital media?
We combine press releases, television bookings, and print coverage with social media campaigns, electronic distribution, and interactive content to create comprehensive exposure strategies.
What sets SSA apart from other PR agencies?
Our team approach, in-house satellite media capabilities, and industry-specific expertise in entertainment and consumer products differentiate us in delivering measurable campaign results.
Does SSA handle international media relations?
Yes, we provide global media outreach for clients, including international trade coverage and consumer press placements across multiple markets.
How does SSA support product launches?
We offer end-to-end launch support including media training, spokesperson coordination, retail promotion strategies, and targeted publicity campaigns to drive product awareness and sales.
What trade show services does SSA provide?
We offer on-site media representation at major industry events like NATPE, MIP-TV, and Licensing Show, including press event coordination and executive interview arrangements.
