Business Details
28 Years
experience
Authentic Handmade Persian & Oriental Rugs in Torrance, CA
At Catalina Rug, we are dedicated to providing the finest Persian and Oriental hand-knotted rugs, rooted in a legacy of craftsmanship and authenticity. Founded in 1998 by Rose and Jeff Shadkam, our expertise stems from decades of immersion in rug-weaving traditions originating from what is now Iran. Our co-founder Jeff personally travels to rug-producing regions to hand-pick each piece, ensuring unparalleled quality while eliminating intermediaries to pass savings to our customers. Our commitment to excellence is reflected in our 100% hand-knotted rugs, certified for authenticity and crafted by skilled artisans. Over the years, we have expanded from a small Catalina Avenue storefront to a renowned global dealership, operating a state-of-the-art showroom designed to showcase the true colors and textures of our rugs.Our values prioritize customer care, transparency, and preserving the artistry of handmade rugs, which are investments that appreciate over time. We offer personalized assistance, including live video consultations with Rose, to guide clients through their selection journey. With a collection spanning centuries-old designs to contemporary styles, our inventory includes floral, geometric, and tribal motifs, as well as silk-and-wool compositions tailored to modern and traditional spaces alike. Our meticulous packaging and shipping processes ensure that every rug arrives in pristine condition, ready to become a cherished heirloom.
Services
Persian Rugs
Oriental Rugs
Hand-Knotted Rugs
Silk and Wool Rugs
Floral Rugs
Geometric Rugs
Runners
Antique Rugs
Custom Rug Selection
Rug Appraisals
Details
- Year established: 1998
Highlights and features
- 35 years of rug industry experience from co-founder Jeff Shadkam
- Hand-picked rugs directly from weavers in rug-producing regions
- Certified authenticity and detailed craftsmanship evaluation
- Transparent pricing with no haggling required
- New showroom optimized for natural lighting and rug presentation
Services
Persian Rugs
Persian rugs feature intricate floral, geometric, and tribal designs, hand-knotted with premium wool and silk. Each piece reflects centuries-old craftsmanship, offering durability and artistic value. Ideal for enhancing both traditional and modern interiors, they are certified for authenticity and serve as appreciating investments.
Oriental Rugs
Our oriental rugs blend bold patterns and rich textures, crafted by artisans using time-honored techniques. These durable, hand-knotted pieces add cultural depth to any space. Each rug undergoes rigorous quality checks to ensure authenticity and long-term value for collectors and homeowners.
Hand-Knotted Rugs
Hand-knotted rugs showcase meticulous craftsmanship, with each knot tied by skilled weavers. Made from high-quality materials, these rugs offer unmatched durability and beauty. They are sourced directly from weaving regions, ensuring ethical production and preserving traditional artistry for discerning buyers.
Rug Appraisals
Our appraisal services assess rug authenticity, materials, and craftsmanship to determine market value. This service is essential for investments, insurance, or resale. Backed by decades of expertise, we provide detailed documentation to confirm each rug's origin and quality.
Custom Rug Selection
Custom selection services connect clients with unique, hand-picked rugs tailored to their decor and preferences. Utilizing a global network of artisans, we source one-of-a-kind pieces that match specific sizes, colors, and styles, ensuring a seamless integration into any space.
People
Jeff Shadkam
Co-Founder
With 35 years in the rug industry, Jeff hand-picks every piece directly from weavers, leveraging ancestral knowledge and global connections to source the finest authentic rugs available.
Rose Shadkam
Co-Founder
Rose leads customer care initiatives, offering personalized guidance and live video consultations to help clients navigate their rug selections with confidence and expertise.
Questions
How do you ensure the authenticity of your rugs?
Each rug undergoes a 10-point inspection and is accompanied by a certificate of authenticity, confirming its origin and hand-knotted craftsmanship.
Can I see rugs in person before purchasing?
Yes, visit our Torrance showroom with optimal natural lighting to view rugs firsthand or schedule a virtual consultation for remote assistance.
What is your return policy?
We offer free returns within 30 days of delivery, ensuring you're satisfied with your rug's appearance and quality in your space.
Do prices change over time?
Prices update periodically based on market demand and annual appraisals, reflecting the rugs' appreciating value as handcrafted investments.
How should I care for my hand-knotted rug?
Professional cleaning is recommended every 3-5 years, with regular vacuuming to preserve fibers and maintain the rug's aesthetic and structural integrity.
Are custom rug sizes available?
While we specialize in pre-made authentic rugs, we can assist in sourcing bespoke options through our global artisan network for specific requirements.
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