Business Details
16 Years
experience
Expert Hardwood Flooring Installation & Refinishing in St. Paul
Whitetail Hardwood Floors was founded in 2010 by Rob Welp, a seasoned professional with over 15 years of experience in hardwood flooring and contracting. Our journey began with a passion for quality craftsmanship, rooted in Rob's early career at a family-owned flooring company specializing in high-end homes. After expanding his expertise through deck and fence contracting, Rob returned to his core strength: hardwood flooring. Certified by Bona as a top-tier craftsman, we combine industry-leading training with hands-on experience to deliver precise, durable results. Based in St. Paul, we serve the greater Twin Cities area, central Minnesota, and western Wisconsin, offering tailored solutions for residential and commercial spaces.Our commitment to quality extends beyond installation to include refinishing, restoration, and repairs that preserve the natural beauty of wood. With dust-free sanding technology and a focus on client collaboration, we ensure every project meets both functional needs and aesthetic visions. Our reputation for reliability, clear communication, and meticulous cleanup has made us a trusted choice for homeowners seeking lasting value through expertly executed flooring solutions.
Services
Installation
Refinishing
Restoration
Repair
Solid Wood Floor Installation
Engineered Wood Installation
Dust-Free Sanding
Custom Staining
Trim Removal/Installation
Demo Services
Details
- Year established: 2010
Highlights and features
- Bona Certified Craftsmen with industry-leading training and testing
- 15+ years of specialized hardwood flooring expertise
- Dust-free sanding technology for cleaner, healthier environments
- Serving Twin Cities, central Minnesota, and western Wisconsin
- Personalized guidance from wood selection to finish application
Associations and certifications
- Bona Certified Craftsmen
What people say
Prompt, polite, professional
Attention to detail
On-time and on-budget
Fabulous job
Great work
Services
Hardwood Installation
Our hardwood installation service combines artisan precision with modern techniques to create lasting floors. We handle solid and engineered wood options, employing nail-down, staple-down, glue-down, and floating methods tailored to subfloor conditions. With expertise in wood species selection and room flow optimization, we ensure each installation balances durability with aesthetic appeal while maintaining structural integrity across environmental changes.
Floor Refinishing
Revitalize worn floors through our comprehensive refinishing process. Using dust-free sanding systems, we remove scratches and damage before applying custom stains and protective finishes. Our screen-and-recoat option offers cost-effective maintenance between full refinishes. We restore both cosmetic appearance and structural integrity, extending floor lifespan while preserving original character through Bona-certified materials and techniques.
Custom Staining
Transform your space with tailored color solutions through our custom staining service. We match existing tones or create unique hues to complement interior design schemes. Our process ensures even absorption across wood grains, using high-quality stains that enhance natural patterns while providing long-lasting protection against wear and environmental factors.
Floor Repair
Address localized damage with precision repairs that maintain overall floor continuity. We specialize in scratch removal, water damage restoration, and board replacement using matching materials. Our techniques preserve surrounding finishes while addressing structural concerns, ensuring seamless integration of repaired areas with existing flooring surfaces.
Trim Installation
Complete flooring projects with professional trim installation that enhances architectural details. We handle removal, replacement, and custom fitting of baseboards, door casings, and stair moldings. Our precision work ensures tight joints and proper clearances, complementing finished floors while maintaining functional transitions between surfaces.
People
Rob Welp
Owner and Operator
With 15+ years in hardwood flooring, Rob transitioned from a family-owned high-end flooring company to establish Whitetail in 2010. His expertise spans installation, refinishing, and contracting, supported by Bona certification and a commitment to client collaboration.
Questions
What hardwood flooring options do you install?
We install both solid and engineered hardwood flooring. Solid wood offers multiple refinishing cycles, while engineered options work better for concrete subfloors and high-moisture areas like basements.
Do you offer dust-free sanding services?
Yes, we use advanced dust-free sanding systems during refinishing projects to minimize airborne particles and maintain cleaner indoor air quality throughout the process.
How often should hardwood floors be refinished?
Most floors need refinishing every 7-10 years depending on traffic. Screen-and-recoat maintenance can extend this interval by 2-5 years with proper care.
Can you match existing floor colors during repairs?
Our custom staining capabilities allow us to closely match existing finishes during repairs or expansions, ensuring seamless integration with your current flooring appearance.
What areas do you service?
We primarily serve the greater Twin Cities metro area, with projects extending throughout central Minnesota and western Wisconsin locations.
Are you certified for Bona products?
Yes, we're officially certified Bona Craftsman with specialized training in their complete flooring system, including adhesives, finishes, and application techniques.
