Business Details
19 Years
experience
Transform B2B Customer Feedback into Revenue
CustomerGauge was founded in 2007 with a mission to revolutionize how B2B companies leverage customer feedback. Our platform bridges the gap between customer sentiment and revenue impact through proprietary Account Experience methodologies. With 18 years of specialized expertise, we've developed AI-driven tools that transform raw feedback into actionable insights, enabling sales teams to drive measurable business outcomes. Our team of CX specialists has helped global enterprises in manufacturing, logistics, and technology sectors achieve 16%+ average survey response rates and 50%+ retention improvements. We maintain a relentless focus on B2B-specific challenges, offering multi-channel feedback collection across 160+ countries.Our patented Gaige AI technology enables real-time follow-up actions, closing 50% of customer loops within 48 hours. Through strategic partnerships and in-house service experts, we deliver solutions that integrate seamlessly with existing CRM and ERP systems. Our approach combines revenue-centric metrics with operational execution, making us the only platform that directly links customer satisfaction scores to financial performance indicators. With over 100 million surveys processed annually, we've established global benchmarks that help companies measure against industry standards. Our commitment to continuous innovation is reflected in our 47% sales referral close rate and $6 million+ in customer-generated referrals.
Services
Customer Experience Management
NPS Software
AI-Driven Analytics
Account Experience
Employee Experience
Details
- Year established: 2007
Highlights and features
- We offer 18 years of B2B CX specialization since 2007
- Our Gaige AI enables 48-hour customer loop closure
- We integrate CX data directly with revenue metrics
- We serve clients across 160+ countries globally
- Our platform achieves 16%+ average survey response rates
What people say
Excellent service
Improved NPS scores
Intuitive platform
Prompt support
Measurable ROI
Services
Customer Experience Management
Our Customer Experience Management platform provides real-time feedback collection and analysis for B2B enterprises. Using AI-powered tools, we help companies measure customer satisfaction, identify growth opportunities, and improve retention rates. The solution enables automated follow-ups and integrates with existing CRM systems to streamline workflow efficiency.
NPS Software
Our NPS Software solution offers specialized tools for measuring and improving customer loyalty. The platform provides benchmark comparisons against industry standards, tracks score improvements over time, and links satisfaction metrics directly to revenue impact. With multi-channel survey distribution capabilities, it helps companies achieve 16%+ average response rates across global markets.
AI-Driven Analytics
Gaige AI delivers instant analysis of customer feedback with automated response generation. This technology enables 50% of clients to close customer loops within 48 hours, transforming unstructured data into actionable insights. The system identifies hidden growth opportunities while maintaining consistent feedback drivers across all customer interactions.
Account Experience
Our Account Experience framework focuses on B2B-specific customer relationships. The solution addresses complex value chains and extended sales cycles through tailored feedback collection methods. It helps companies identify high-value accounts, improve renewal rates, and strengthen relationships with key decision-makers across multiple geographic regions.
Employee Experience
The Employee Experience solution measures and improves internal satisfaction levels through structured feedback collection. By applying similar methodologies to internal teams as with customers, organizations can improve retention rates and service quality. The platform provides actionable insights to enhance workplace culture and operational efficiency.
People
Adam Dorrell
CEO & Co-Founder
Adam Dorrell co-founded CustomerGauge in 2007 and has led its transformation into a leading B2B customer experience platform. With 18 years of industry experience, he pioneered the Account Experience methodology that now serves Fortune 500 companies across 160+ countries.
Camilla Scholten
COO & Co-Founder
Camilla Scholten co-founded CustomerGauge and has been instrumental in developing its global operations. With extensive experience in customer strategy, she has helped shape the company's approach to B2B experience management and guided its expansion across multiple industries.
Questions
How does CustomerGauge differ from traditional CX tools?
Unlike traditional tools focused on B2C research, we specialize in B2B feedback monetization. Our platform directly links customer sentiment to revenue metrics and provides AI-powered follow-up capabilities for immediate action.
What industries do you serve?
We primarily serve B2B enterprises in manufacturing, logistics, technology, and consumer packaged goods sectors. Our solutions are designed to handle complex value chains and extended sales cycles across 160+ countries.
How does the AI follow-up system work?
Our Gaige AI analyzes customer feedback and generates personalized response recommendations. This enables teams to close 50% of customer loops within 48 hours, transforming comments into actionable growth opportunities.
Can you integrate with existing systems?
Yes, our platform integrates seamlessly with CRM, ERP, and helpdesk systems in real time. This eliminates data silos and automates workflows for smarter decision-making across your organization.
What results can we expect?
Clients typically see 16%+ response rates, 50%+ retention improvements, and 47% referral close rates. We provide benchmark comparisons and ROI calculators to measure your specific program performance.
