Business Details
18 Years
experience
Your Trusted Partner for Financial Advisory Services
Merit Wealth is a boutique Virtual Family Office dedicated to serving healthcare entrepreneurs, dentists, physicians, and attorneys who own their professional practices. As a fiduciary and fee-only firm, we are legally committed to acting in our clients' best interests in every situation. Our team specializes in understanding the unique opportunities and challenges faced by business owners in the healthcare space, creating comprehensive long-term financial plans tailored to their needs. We bring order and focus to clients' financial lives by addressing both macro-level strategies (investments, insurance, estate, taxes) and micro-level details (household cash flow).Our proactive approach anticipates life transitions, while our objective, evidence-based recommendations minimize emotional decision-making. We prioritize accountability, education, and partnership, working tirelessly to help clients achieve their most important goals through organized, proactive, and accountable financial management.
Services
Financial Planning
Retirement Planning
Tax Optimization
Estate Planning
Insurance Review
Wealth Management
Practice Transition Planning
College Funding Strategies
Cash Flow Management
Investment Advisory
Details
- Year established: 2008
Highlights and features
- We specialize in financial planning for healthcare professionals with over 15 years of industry-specific experience
- Our team holds advanced designations including CPWA, AIF, CPA, and CFP certifications
- We operate as a fiduciary and fee-only advisor, legally committed to client interests
- Our evidence-based approach minimizes emotional financial decision-making
- We offer coordinated planning across tax, estate, retirement, and business succession needs
Associations and certifications
- Certified Private Wealth Advisor (CPWA)
- Accredited Investment Fiduciary (AIF)
- Certified Public Accountant (CPA)
- CERTIFIED FINANCIAL PLANNER (CFP)
Services
Financial Planning
Our comprehensive financial planning service creates customized strategies for healthcare professionals and business owners. We analyze your complete financial picture to develop evidence-based plans addressing investments, insurance, estate planning, and tax optimization. Our approach combines macro-level strategy with attention to household cash flow details, ensuring alignment with your professional goals and personal values while maintaining fiduciary accountability.
Retirement Planning
Specialized retirement planning tailored for high-earning medical professionals. We develop strategies for practice owners transitioning to retirement, including succession planning, tax-efficient distributions, and sustainable income streams. Our evidence-based approach focuses on long-term market diversification using reputable fund providers while minimizing emotional decision-making through objective, data-driven recommendations.
Tax Optimization
Integrated tax planning services designed for complex professional practices. We coordinate with CPAs to implement tax-efficient investment strategies, retirement plan structures, and business entity optimizations. Our approach emphasizes year-round tax management rather than annual compliance, focusing on reducing effective tax rates through legitimate deductions, credits, and strategic timing of income and expenses.
Estate Planning
Comprehensive estate planning coordination for medical professionals and business owners. We work with legal experts to create wills, trusts, and succession plans that protect assets and ensure smooth practice transitions. Our services address business continuity, family wealth transfer, and charitable giving strategies while maintaining alignment with overall financial objectives.
Insurance Review
Independent insurance analysis for complex professional needs. We evaluate life, disability, long-term care, and liability coverage to ensure adequate protection against profession-specific risks. Our review process identifies gaps in existing policies, eliminates redundant coverage, and recommends cost-effective solutions tailored to your practice structure and personal financial situation.
People
Jeff Griswold
Founder & Lead Wealth Advisor
Founder of Merit Wealth with over 15 years of experience in financial planning. Holds CPWA and AIF designations, former partner at Oregon investment firm. Specializes in strategic vision and fiduciary management for healthcare professionals.
Brody Rosenfeld
Wealth Advisor
CPA and CFP with Magna Cum Laude honors from Arcadia University. Former public accountant turned financial planner. Excel expert with experience creating hundreds of financial plans for high-net-worth families.
Jason Floyd
Wealth Advisor & Financial Therapist
CFP and financial therapy specialist with MSFP degree. Combines behavioral finance with technical expertise. Focuses on helping clients develop healthier relationships with money through evidence-based financial therapy techniques.
Noah Hankin
Wealth Advisor Associate
CPA and CFP with first-time exam success. Provides planning support with strong analytical skills. Former Philadelphia resident now serving clients from Fort Lauderdale with tax and financial planning expertise.
Jacob Stewart
Estate & Tax Planning
JD from George Mason Law School with extensive experience in asset protection. Former chief tax consultant for asset protection firm. Specializes in integrating legal and financial strategies for medical professionals' estate planning needs.
Questions
What makes Merit Wealth different from other financial advisors?
We specialize exclusively in serving healthcare professionals with fiduciary accountability. Our team combines advanced designations (CPWA, CFP, CPA) with industry-specific expertise in medical practice transitions and tax optimization.
Do you work with non-physician healthcare professionals?
Yes, we serve all healthcare entrepreneurs including dentists, attorneys with professional practices, and other medical professionals requiring specialized financial planning for practice ownership.
How does your planning process work?
Our three-phase process includes organizing your financial situation, creating customized plans, and ongoing management. We coordinate with your existing professionals to ensure comprehensive, integrated solutions.
What retirement plan options do you recommend?
We offer Pooled Employer Plans (PEPs) specifically designed for medical professionals, providing lower costs and reduced administrative burdens compared to traditional single-employer plans.
How do you handle tax planning coordination?
We work directly with your CPA to implement tax-efficient strategies across investments, retirement plans, and business structures while maintaining year-round tax optimization focus.
Can you help with practice transition planning?
Yes, we specialize in guiding healthcare professionals through practice sales, succession planning, and retirement transitions with comprehensive financial and tax strategies.
