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Smart mortgage advice, made simple
Alexander Southwell Mortgage Services is dedicated to making mortgage advice accessible to customers across the United Kingdom, combining nationwide online appointments with personal assistance from our Romsey office. Independence allows us to research lending options without favouring a particular provider, drawing upon mortgage products from more than 100 lenders. We help clients taking their first step onto the property ladder, purchasing another home, refinancing existing borrowing or arranging buy-to-let mortgages. Our knowledge also extends to applicants with self-employed income, contractors, limited company directors, shared ownership purchases, new-build properties and circumstances involving previous credit difficulties.

Our advisers begin by reviewing your deposit, income, affordability and property intentions before outlining appropriate mortgage possibilities. We discuss the financial implications of each recommendation, including applicable interest rates, repayment amounts and mortgage conditions. Beyond selecting a product, we organise applications, manage supporting documentation and maintain contact with lenders and solicitors until completion. We offer remote appointments by telephone and video, email communication and face-to-face meetings for local customers. Most of our residential, remortgage and buy-to-let advice is delivered without a broker fee. Loans under 100,000 incur 299 after a mortgage offer, and selected complex cases may attract fees up to 995. We explain these exceptions clearly before undertaking chargeable work.
First Time Buyer Mortgage Broker Home Movers Self Employed Mortgages
Served areas
  • Uk Wide
Details
  • Year established: 2019
  • Employees: 5
  • Licensed
  • Insured
Highlights and features
  • We provide independent mortgage advice to clients throughout the UK.
  • We compare mortgage products from over 100 different lenders.
  • Our mortgage advice is fee free in most cases.
  • We support first-time buyers, home movers and property investors.
  • We handle mortgage applications and liaise directly with lenders.
  • We offer flexible online consultations and local face-to-face appointments.
Associations and certifications
  • Authorised and regulated by the Financial Conduct Authority (FCA)
  • CeMAP qualified advisers
  • Committed to FCAs Treating Customers Fairly principles
Services
First Time Buyer Mortgage Broker First Time Buyer Mortgage Broker
As experienced mortgage advisers, we support first time buyers with straightforward explanations and individually tailored recommendations. We calculate how much you may borrow, consider your deposit and clarify likely monthly payments. Our whole-of-market approach helps identify suitable mortgage arrangements. Consultations are available face to face, by video or telephone, entirely without broker charges.
Home Movers Home Movers
We assist homeowners with the financial arrangements involved in selling one property and purchasing another. Our approach begins with reviewing existing mortgage terms, available equity and current affordability. We then evaluate alternative lending options, including porting and new mortgage products, with fees incorporated into our comparisons. Throughout the transaction, we liaise with lenders, estate agents and conveyancers.
Self Employed Mortgages Self Employed Mortgages
Different forms of self-employment require different approaches to mortgage affordability. We consider your trading history, tax calculations, company accounts or contractual earnings before selecting suitable lenders. Our team understands how individual providers assess fluctuating profits and alternative income structures. We then coordinate your application, explain each stage and support you through to the final mortgage offer and completion.
Life Insurance Life Insurance
We help homeowners and families arrange life insurance designed to support their financial needs. Whether your priority is clearing an outstanding mortgage, replacing household income or covering everyday expenses, we explain the available options. Our advisers compare policies from numerous insurers and discuss relevant additional benefits. We provide personalised protection guidance without charging an advice fee.
Buildings & Contents Insurance Buildings & Contents Insurance
We assist clients with selecting buildings and contents insurance, whether purchasing a property or reviewing existing protection. Our service includes comparing insurers, discussing optional accidental damage cover and identifying appropriate levels of insurance. We also explain the importance of accurate rebuilding and replacement values. All insurance advice is free, with support available throughout the process.
Critical Illness Cover
We help you select critical illness protection that reflects your circumstances and financial responsibilities. Our advisers examine decreasing and level cover alongside policies incorporating life insurance. We consider the required protection period, appropriate payout amount and monthly premiums. By comparing products across the market, we support informed decisions about financial security during serious illness.
People
Jamie Alexander
Jamie Alexander
Mortgage Director
Jamie Alexander is an experienced mortgage adviser and the director of a trusted, independent mortgage brokerage. With a career dedicated to helping clients navigate the often-complex world of mortgages, Jamie is known for combining expert knowledge with a straightforward, client-first approach.
Passionate about making the mortgage process clear and stress-free, Jamie has supported first-time buyers, home movers, self-employed clients, property investors, and families across the UK in achieving their property goals. His advice is always tailored, transparent, and underpinned by a commitment to long-term client relationships.
Holding professional qualifications and working within full FCA regulation, Jamie ensures every recommendation is not only compliant but also firmly in the best interests of his clients. His reputation is built on trust, clarity, and results.
Reviews (29)
Ro Jo
Oct 24, 2026 Report
Brilliant service from start to finish. Andrew was extremely knowledgeable and took the time to make sure I fully understood my options before helping me decide which mortgage was best suited to my needs.
The whole process was incredibly efficient, and my mortgage offer came through within just 24 hours of applying.
Would highly recommend Andrew to anyone looking for a knowledgeable and supportive mortgage adviser.
Rachel
Sep 14, 2026 Report
So late to review, because we have been enjoying our new house so much! We had a tumultous exchange process, but Alex was INCREDIBLE at making everything his end be perfect. From giving us extra knowledge about the moving process (it was our first time selling and buying) to getting us a great mortgage, despite the property being a tad awkward. Great customer service end to end, will be using him forever no doubt.
Oh and the WONDERFUL gift basket as well, truly fabulous.
Hollie Gilbert
Jul 14, 2026 Report
Jamie has more than helpful with getting our mortgage all sorted and was always the other end of the phone when we had any questions! Would highly recommend !
Michelle Lawes
Jun 14, 2026 Report
Cheryl was excellent from the outset. She went above and beyond when things didnt go to plan, proactively chasing the relevant parties to keep everything on track.
Angela M.
May 23, 2026 Report
Cheryl at Alexander Southwell has been fantastic throughout our mortgage process. Communication has been really efficient and she has proactively sought the best rates for us during our purchase period. We highly recommend Cheryl if you are seeking a mortgage advisor.
Abigail Herzberg
May 15, 2026 Report
I am actually struggling to find the right words to describe Cheryl Rolph but Im going to give it a go.

Outstanding; Professional, Relatable, Trustworthy, Knowledgeable and Reliable.

She is the only person I have trusted the advice and opinion of throughout my entire buying process.

Im going to miss her friendliness and her laugh! thank you Cheryl for everything.
Annemie Hines
May 02, 2026 Report
We have been using Jamie and his team for 6 years now, I honestly can't recommend this company more!
Jamie is extremely knowledgeable, super helpful and stay in touch every step of the way whether you are using him for the first time or remortgaging.
If you are looking for a true professional give them a call!
Damon Strange
Apr 26, 2026 Report
I've used Alexander Southwell a couple of times for mortgage services over the past few years, and Jamie has always been super helpful. This time around Cheryl led on our application, and she was equally supportive and efficient. Thanks again :)
Paul Henderson
Apr 07, 2026 Report
I just want to say thank you for all your help, it's so nice to be able to pick up the phone and get good common sense assistance (it's so rare these days!) So thank you! A special mention to Jamie, very professional and knowledgable.
Shane Da Costa
Jan 23, 2026 Report
Cheryl was absolutely fantastic throughout the entire mortgage process. She was incredibly supportive and proactive from the very beginning, guiding us clearly and making everything easy to understand.

This was our first purchase, and Cheryl consistently went above and beyond by chasing up the lenders, keeping us updated, and ensuring everything progressed smoothly.

Thanks to her hard work and dedication, we secured our mortgage offer with complete confidence.

Cheryl truly made the whole journey feel straightforward, and were extremely grateful for her help.
Tony Hadley
Jan 06, 2026 Report
After months of trying to secure the right mortgage deal, my husband and I stumbled upon AS Mortgages by sheer luck. Where other brokers had failed, Andrew succeeded in a very short time. We are incredibly grateful for his help and highly recommend him!
Tom
Dec 08, 2025 Report
Working with Tyler on my mortgage was a huge relief. The entire process, which I expected to be difficult, felt smooth because she handled everything so professionally! Tyler is great at explaining the complicated stuff and she responds quickly whenever you have a question. She genuinely knows her stuff and makes sure you feel confident in your decisions. Thank you Tyler
Paige Booth
Dec 04, 2025 Report
Tyler was very professional and helpful and we couldnt have got our mortgage without her! She is an asset to Alexander Southwell Mortgages! Thank you Tyler!
Chris Cowley
Nov 17, 2025 Report
Andrew was a big help when I was remortgaging. He explained everything in plain terms, kept me updated at each step, and made the whole process smooth. I felt supported from start to finish and would recommend him to anyone looking for mortgage advice.
Emma-Jane Brightwell
Nov 04, 2025 Report
Latoya was our mortgage advisor for our first home. She was so helpful in getting the right mortgage for us. As not having my prior knowledge, Latoya informed us about everything we needed to know. Would 100% recommend.
Marie Stopforth
Nov 03, 2025 Report
This is the first time we've used a mortgage broker, and we couldn't be happier with the service we received. Cheryl was amazing - very responsive, personable and patient. She made the process a breeze. I can't recommend her highly enough. We would definitely use again in the future.
Katie James
Sep 14, 2025 Report
Andrew has been a brilliant source of advice to my husband and I when purchasing our new home. The process has been so easy and his communication has been excellent from start to finish. We wouldnt hesitate to recommend him and his team to anybody!
Michael Hayes
Sep 12, 2025 Report
I recently engaged with Alexander Southwell Mortgages for a remortgage I had to do after 5 years fixed. I have always found the process of remortgaging very stressful, and needlessly complicated. I reached out to Jamie whose incredible knowledge of the market, and rates made me feel incredibly relaxed. After a brief consultation, he simplified the whole process for me, presented a selection of options that were perfect for my needs and financial situation, took most of the leg work away from me, as well as providing continued advice and support as I worked through the final stages with the conveyancers. I have used multiple mortgage brokers in my property journey and Jamie has hands down been the most effective. I will definitely be coming back to Alexander Southwell when my renewal is due.
Egl Ukyt
Sep 02, 2025 Report
Excellent service from day one, Jamie is very attentive, understands the exact needs of the client, communicates well and keeps you in a loop of any mortgage rate changes that might benefit you. I had several different mortgage advisers in the past and this is the best experience so far! Highly recommended!
Zhaozhe Pan
Aug 23, 2025 Report
We were introduced to Jamie by a close friend, and we couldnt be more grateful. He is truly the best and most professional broker weve worked with. Jamie was extremely patient and guided us through every step of the application process with clarity and care. He took the time to listen to our thoughts and address all our questions in detail.

His team, especially Tylor, was also outstandingalways responding promptly, often within the same day. We deeply appreciate all the support and are very thankful for helping us achieve a successful outcome.
Chloe Bowers
Jul 19, 2025 Report
I had an amazing experience working with Tyler. From start to finish, she was professional, knowledgeable, and incredibly supportive throughout the entire process. She took the time to explain every detail clearly, answered all my questions promptly, and made what could have been a stressful experience feel smooth and straightforward. Thank you!
Aj
May 17, 2025 Report
Had the absolute pleasure of dealing with Latoya. She was professional, informative and went that extra mile to allow me to make an informed and more importantly the correct decision for myself. I highly recommend the services of this company. Will definitely be using the company again in future.
Sarah Delbar
Apr 21, 2025 Report
I originally contacted AS mortgage services to understand my affordability. Cheryl was the person who contacted me and was very professional and helpful. She obtained an AIP for me which gave me confidence to start viewing houses and make an offer quicker than I had planned. Cheryl later found and secured a better mortgage offer for me in no time, all while being patient with my many questions (and worries) as a first time buyer. I couldnt thank her enough and would definitely recommend her to anyone looking for a mortgage broker.
Christie Burton-Green
Apr 03, 2025 Report
We couldn't have asked for a better mortgage broker!! We're so glad they were recommended to us and we went ahead.
Andrew helped us with a total of 3 sales over the course of a year, 2 of which had unfortunately fallen through on the seller end. Andrew was always at the end of emails/phone to help us along each step and with any extra queries. We're so grateful for the expertise and great communication we recieved, thank you so much!!
Abhiram Hari
Sep 02, 2024 Report
We are quite happy that we followed our mutual friend's recommendation and met Jamie. Many mortgage advisors failed to secure me a mortgage for the property I was attempting to purchase, but Jamie was able to assist me in obtaining an offer within a week.
All of our inquiries were promptly and reassuringly addressed. Once again, BIG thanks to Jamie, I will be referring Alexander Southwell Mortgage Services to everyone who needs a mortgage.
Lolsytom
Jun 11, 2024 Report
Jamie is a reliable and trustworthy professional who consistently delivers excellent service. His commitment to providing great advice, products, and being easily accessible makes a daunting process so easy and convenient. The fact we have been using his services for over 5 years speaks volumes about his reliability and the quality of his offerings. Jamie always maintains transparency and offers competitive rates, making him a standout choice for anyone seeking financial services. I would 100% recommend to family and friends. Thanks for all your help! Look forward to working with you again soon.
Sarah Hendricks
May 22, 2024 Report
I was recommended Jamie at Alexander Southwell by a Hampshire based housing developer. Both myself and my partner are self employed so finding a mortgage to suit has always been difficult in the past. Jamie however managed to get us a mortgage offer within a week with no issues at all! Amazing service and highly recommend.
Rosanne Faleiro
Jun 22, 2023 Report
My partner and I Found a house we loved and contacted Jamie over a weekend to get an AIP so that we could put in an offer. Jamie was absolutely wonderful and very helpful with all the information about mortgages. It was a very pleasant experience, he had us sorted in a week and everything went over smoothly. Cannot recommend Jamie at Alexander - Southwell mortgages enough.
Mitchell Hardiman
Apr 23, 2022 Report
Me and my girlfriend recently used Jamie as our mortgage advisor for the purchase of our first house and he was fantastic. As first time buyers we felt a bit out of our depth but Jamie was always on hand to answer any questions and help us anyway he could. This really helped us to understand the whole process and get to the point where we have now had an offer and our mortgage accepted.

I would recommend Alexander Southwell Mortgage Services to anyone, nothing but good things to say about them. Once again thank you Jamie, couldn't of done it without you!