Business Details
16 Years
experience
Your Trusted Real Estate Partner in Manhattan Beach
Edge Real Estate Agency is a full-service boutique real estate agency founded in 2010 by licensed broker Dave Fratello, a longtime Manhattan Beach resident. Our team combines online marketing expertise, technological proficiency, and local market knowledge to serve buyers and sellers in Manhattan Beach and the broader South Bay area. We prioritize client education through data-driven insights shared via our popular blog, Manhattan Beach Confidential, while maintaining the highest standards of professionalism. Affiliated with Side, Inc., we leverage cutting-edge tools and dedicated support to deliver personalized service that treats clients as partners, not transactions. With over a decade of experience, we specialize in residential real estate, offering strategic guidance for navigating competitive markets. 
Services
Residential Real Estate
Buyer Representation
Seller Representation
Property Leasing
Market Analysis
Online Marketing
Transaction Coordination
Real Estate Consultation
Property Listings
Relocation Services
Details
- Year established: 2010
Highlights and features
- We offer over a decade of experience in South Bay real estate.
- Our team combines tech proficiency with deep local market knowledge.
- Affiliated with Side, Inc. for cutting-edge tools and support.
- Founder Dave Fratello is a renowned buyer's advocate with a trusted blog.
- Client-focused approach with transparent, ethical representation.
What people say
Impossibly kind
Statistical quant
Best real estate agent
Honest
Extremely informed
Services
Residential Real Estate
We specialize in residential real estate transactions across Manhattan Beach and the South Bay. Our team leverages local market expertise and data-driven strategies to help clients buy or sell properties. With a focus on transparency and client education, we ensure informed decision-making throughout the process.
Buyer Representation
Our buyer representation services guide clients through competitive markets with personalized strategies. We provide market analysis, property tours, and negotiation expertise to secure ideal homes. Clients benefit from our deep local knowledge and commitment to ethical representation.
Seller Representation
We maximize property value through targeted marketing and strategic pricing. Our services include staging advice, professional photography, and digital campaigns to attract qualified buyers. Sellers receive ongoing market insights and transparent communication throughout the transaction.
Market Analysis
Our market analysis service evaluates local trends, comparable sales, and property features to determine optimal pricing. Clients gain actionable insights to make informed decisions. This data-driven approach ensures competitive positioning in dynamic markets.
Online Marketing
We utilize advanced digital marketing tools to showcase properties effectively. Services include SEO-optimized listings, social media campaigns, and targeted ads. Our strategies increase visibility and attract qualified buyers through both local and national platforms.
People
Dave Fratello
Founder
Licensed broker and Manhattan Beach resident since 2010. Recognized as a top buyer's advocate with expertise in market analysis and strategic transactions. Author of the popular Manhattan Beach Confidential blog.
Adam Wilson
Realtor
Licensed agent specializing in residential transactions. Focuses on client education and market trends. Brings analytical approach to property valuations and negotiation strategies.
Rylie Rising
Digital Marketing Director
Manages online presence and digital campaigns. Expertise in SEO, social media, and data-driven marketing strategies to enhance property visibility and client engagement.
Eileen Tien
Transaction Coordinator
Ensures smooth transactions with attention to detail. Coordinates documentation, timelines, and communication between parties to facilitate efficient closings.
Spencer Krull
Supervising Broker
Licensed supervising broker with extensive experience in real estate operations. Provides oversight for transactions and ensures compliance with industry standards and regulations.
Questions
What areas do you serve?
We specialize in Manhattan Beach, Hermosa Beach, Redondo Beach, and surrounding South Bay communities including Palos Verdes, Torrance, Hawthorne, and El Segundo.
How do you market properties?
We use professional photography, SEO-optimized listings, targeted social media campaigns, and data-driven digital strategies to maximize property visibility to qualified buyers.
What makes Edge Real Estate Agency different from other agencies?
We combine local expertise with technology and data-driven insights, offering personalized service while maintaining high ethical standards and transparency throughout transactions.
Do you offer online tools for clients?
Yes, we provide market trend reports, property valuation tools, and digital transaction platforms to keep clients informed and engaged throughout the buying or selling process.
