Business Details
15 Years
experience
Strategic Video Production Services in Charlotte
Founded in 2011 by former sports anchors, Spiracle Media has evolved into a premier video content production company. Our team combines decades of mainstream media experience with a story-first methodology to deliver award-winning campaigns for brands of all sizes. We specialize in transforming business challenges into emotionally resonant narratives through advertising, documentaries, and digital storytelling. Our Charlotte-based studio offers state-of-the-art facilities and flexible production spaces tailored to meet diverse creative needs. With former television journalists on staff, we maintain rigorous editorial standards while leveraging cutting-edge technology to maximize audience engagement.Our collaborative approach prioritizes empathy and innovation, ensuring each project achieves measurable impact. Clients benefit from our comprehensive expertise spanning pre-production planning, on-site execution, and post-production refinement. We maintain strict quality control through documented processes and continuous staff development. Our commitment to excellence extends to our physical infrastructure, featuring a 2,500-square-foot creative space with dedicated video village areas and professional amenities. This combination of human expertise and technical capability enables us to consistently exceed client expectations.
Services
Video Storytelling
Advertising
Documentaries
Small Business Content Program
Studio Rentals
Details
- Year established: 2011
Highlights and features
- Award-winning video production expertise since 2011
- Former television journalists on creative team
- Proven story-first methodology for emotional engagement
- Flexible creative studio space in Charlotte
- Client-focused approach with 24/7 support
What people say
Thorough, professional, organized
True partner
Expert storytellers
Capture emotion
Highly recommend
Services
Video Storytelling
Our story-first approach transforms business challenges into emotionally engaging content. Former television journalists employ proven techniques to create brand narratives that improve audience retention and drive action. Services include concept development, production, and post-editing for corporate and commercial clients.
Advertising
Full-service advertising production from ideation to final delivery. We create compelling content for traditional media, streaming platforms, and social campaigns. Our team handles pre-production planning, directorial execution, and post-production editing with media placement partners available for distribution.
Documentaries
Award-winning documentary production specializing in short films and original content. Our 2021 release 'Saving Spiracle' demonstrates our capability to create impactful long-form narratives. Services include concept development, field production, and post-production editing for brands and organizations.
Small Business Program
Tailored content creation for small businesses seeking market impact. The program includes brand storytelling, social media content, and motion graphics. Our Charlotte-based team provides end-to-end production support to help local businesses compete effectively through professional video content.
Studio Rentals
2,500-square-foot creative studio near Uptown Charlotte with flexible configurations. Features include natural lighting, dedicated video village area, and drive-in access. The space accommodates photography, video production, and podcast recording with professional amenities for client comfort.
People
Tim Baier
Co-founder
Co-founder with extensive sports media background. Transformed journalistic expertise into strategic brand storytelling. Leads creative direction while maintaining operational oversight of production teams.
Jarod Latch
Co-founder
Co-founder leveraging broadcast experience to develop innovative production methodologies. Focuses on technical execution and client relationship management while maintaining editorial standards.
Natalie Ridley
Executive Producer
Senior producer overseeing project execution from concept to delivery. Brings structured production expertise to ensure consistent quality across all client engagements.
Scott Peterson
Chief Partnership Officer
Business development leader managing strategic client relationships. Focuses on long-term partnerships while ensuring alignment between client objectives and creative output.
Kayla Rossi
Senior Producer
Experienced producer managing day-to-day production logistics. Ensures seamless execution of complex projects while maintaining adherence to creative and technical standards.
Questions
What video production services do you offer?
We provide storytelling content, advertising production, documentaries, and small business solutions. Our Charlotte studio also offers rental space for photography and video production needs.
How does your story-first approach benefit clients?
Our methodology ensures emotional engagement and message retention. Former journalists apply proven narrative techniques to create content that drives measurable business results.
Can small businesses use your services?
Yes, our Small Business Content Program provides tailored solutions including brand storytelling, social media content, and motion graphics to help local businesses compete effectively.
Do you have production facilities available?
Our Charlotte studio features a 2,500-square-foot creative space with natural lighting, dedicated video village area, and drive-in access for equipment and props.
How do you handle project timelines?
We provide structured production schedules with clear milestones. Our documented processes ensure timely delivery while maintaining flexibility for creative adjustments.
Videos
