Business Details
50+ Years
experience
Your Trusted Insurance Partner in Grand Rapids
Since 1928, we have been dedicated to providing personalized insurance solutions tailored to our clients' unique needs. Our team of seven insurance specialists, each with over 20 years of experience, serves more than 4,000 individuals and 400 businesses across the Grand Rapids metropolitan area. We leverage a state-of-the-art computerized rating system to compare rates from multiple insurers, ensuring competitive pricing without compromising service quality. Our commitment to client satisfaction is reflected in our long-standing relationships, with many customers having trusted us for decades.We specialize in auto, home, life, business, and specialty insurance policies, offering comprehensive coverage options for diverse lifestyles. Our agents prioritize transparency, guiding clients through policy details and offering informed advice to help them make confident decisions. With a focus on local expertise and nationwide resources, we remain West Michigan's first choice for insurance services.
Services
Auto Insurance
Home Insurance
Life Insurance
Business Insurance
Renter's Insurance
Term Life
Motorcycle Insurance
Commercial Auto
Notary Bond
Bundle Policies
Details
- Year established: 1928
Highlights and features
- We offer personalized insurance solutions tailored to individual needs
- Our agents have over 20 years of combined insurance experience
- We utilize a state-of-the-art rating system for competitive pricing
- We provide comprehensive coverage options for all life stages
- Our team prioritizes client education and long-term relationships
What people say
Great to work with
Seamless process
Honest answers
Saved time and money
Accommodating and efficient
Services
Auto Insurance
We provide comprehensive auto insurance policies protecting against accidents, theft, and weather-related damages. Our agents help clients compare rates from multiple insurers to find affordable coverage that meets state requirements and personal needs. With options for standard vehicles, motorcycles, and commercial fleets, we ensure tailored protection for all drivers.
Home Insurance
Our homeowners insurance policies safeguard against financial losses from storms, fire, theft, and other covered events. We help clients determine appropriate coverage levels for their property and belongings while offering bundling options to maximize savings. Specialized policies are available for unique home types and high-value properties.
Life Insurance
We offer term life insurance solutions to protect families financially in case of unexpected loss. Our agents explain policy details clearly, helping clients choose appropriate coverage amounts and durations based on individual circumstances and long-term financial goals.
Business Insurance
Our business insurance packages protect companies from liability risks, property damage, and operational disruptions. We help clients consolidate commercial building, auto, and operations coverage while offering specialized policies for different industries. Bundling options provide cost-effective comprehensive protection.
Renter's Insurance
We provide affordable renter's insurance policies covering personal belongings and liability risks for tenants. Our agents explain coverage details clearly, ensuring clients understand protections against theft, water damage, and other common risks while helping maintain affordable premiums.
People
Kevin Cross
President
With over 20 years of insurance experience, Kevin leads our team in delivering personalized coverage solutions. He specializes in commercial insurance and has helped numerous businesses optimize their risk management strategies.
Jill Furman
Agent
Jill provides expert guidance on auto and home insurance, helping clients find affordable coverage that meets their specific needs. Her 20+ years of experience ensure clients receive accurate advice and prompt service.
Tammie Brown
Agent
Tammie specializes in consolidating insurance policies to maximize savings while maintaining comprehensive protection. Her client-focused approach has earned recognition for exceptional service in personal and commercial insurance.
Erin White
Agent
Erin assists clients with life insurance and specialty coverage options, providing clear explanations of policy terms to help them make informed decisions about their financial protection needs.
Sandra Fitzgerald
Receptionist
Sandra serves as our primary point of contact, ensuring efficient communication between clients and agents while maintaining our office's commitment to prompt, friendly service.
Questions
How do I get an insurance quote?
Submit our online request form for free auto insurance quotes or contact our office directly to discuss home, life, or business insurance options with a local agent.
What insurance types do you offer?
We provide auto, home, life, business, renter's, motorcycle, and commercial insurance policies, along with specialty coverage options and bundling discounts.
Why choose your agency?
Our 95+ years of combined experience, local expertise, and access to multiple insurers ensure personalized solutions with competitive pricing and exceptional service.
Do you serve areas outside Grand Rapids?
While based in Caledonia, we serve clients throughout the greater Grand Rapids metropolitan area and surrounding communities in Michigan.
Can I manage policies electronically?
Yes, we offer electronic document handling and email communication options for convenient policy management and updates.
Is there a referral program?
Yes, we reward referrals with continued exceptional service for both new and existing clients through our agency's referral partnership program.
