Business Details
Your Trusted Real Estate Partner in Chico, CA
At Upside Real Estate, your goals become our mission. We prioritize client interests through collaborative partnerships, offering tailored solutions for buying, selling, or upgrading homes in Chico, Paradise, Durham, and surrounding areas. With deep local expertise and a focus on community values, we combine market knowledge with ethical advocacy to ensure secure, transparent transactions. Our team leverages strategic planning and industry partnerships to navigate complex real estate processes, emphasizing reliability and personalized service. Recognized for integrity and client-centric outcomes, we serve both first-time buyers and experienced investors across Northern California's Sierra Foothills region. 
Services
Real Estate Sales
Property Valuation
New Construction
Land Lots
Home Solutions
Buying Assistance
Selling Services
Market Analysis
Transaction Coordination
Community Guidance
Highlights and features
- We offer 100% client-focused representation with transparent advocacy
- Our team holds active California real estate licenses with local market expertise
- We provide strategic transaction coordination and market analysis
- Our services include property valuation and community-specific guidance
- We maintain ethical standards with DRE license #02014153 compliance
What people say
Excellent service
Knowledgeable agent
Dependable communication
Ethical practices
Market expertise
Services
Real Estate Sales
Expert guidance for residential property transactions in Northern California. Our licensed agents provide market analysis, pricing strategy, and negotiation services for sellers. We connect buyers with suitable homes while ensuring compliance with California real estate regulations through our DRE-licensed professionals.
Property Valuation
Accurate property valuation services using comparative market analysis. We help clients understand their home's worth through data-driven assessments of local market conditions, recent sales comparisons, and property-specific features in Chico and surrounding communities.
Buying Assistance
Comprehensive support for homebuyers including needs analysis, mortgage pre-approval guidance, and property selection. Our agents provide market insights and negotiation expertise to secure optimal purchase terms for residential properties across Northern California's Sierra Foothills region.
Selling Services
Strategic property marketing solutions to maximize seller returns. Services include professional staging advice, digital marketing campaigns, and transaction management from listing to closing, supported by our team's local market expertise.
Community Guidance
Localized community knowledge to help clients choose ideal neighborhoods. We provide demographic data, school information, and lifestyle insights for Chico, Paradise, Durham, and Redding areas to support informed real estate decisions.
People
Dustin Cheatham
Broker, Founder, Realtor
Licensed since 2012 (License #01972561), Dustin serves Chico and Redding areas with 15+ years of real estate experience. Known for ethical practices and client advocacy, he specializes in complex transactions and community-focused placements.
Katie Hurwitz
REALTOR
Licensed since 2020 (License #02197622), Katie brings contemporary market insights to first-time buyers and investors. Her approach combines digital marketing expertise with personalized client service across Northern California's residential markets.
Dana Herron
REALTOR, Transaction Coordinator
With 2018 license (#01975867), Dana specializes in Redding and Shasta County transactions. Her background in legal documentation ensures smooth closings while maintaining compliance with California real estate regulations.
Questions
How do I start the home buying process?
Begin with a needs analysis and mortgage pre-approval. Our agents will help create a property wish list and schedule viewings within your budget and preferred communities.
What services do you offer for sellers?
We provide property valuation, marketing strategy, professional staging advice, and transaction management from listing to closing, leveraging our local market expertise.
Are your realtors licensed in California?
Yes, all agents hold active California Department of Real Estate licenses, including Dustin Cheatham (License #01972561) and Dana Herron (License #01975867).
Do you handle investment property transactions?
Yes, we assist with investment properties including multi-family units and land development opportunities across Northern California's growing markets.
How are you different from other agencies?
We combine personalized service with data-driven strategies, maintaining DRE compliance while prioritizing client interests through transparent, community-focused real estate solutions.
What areas do you serve?
We specialize in Chico, Paradise, Durham, Redding, and Shasta County areas, offering localized insights about Northern California's Sierra Foothills real estate market.
Videos
