Business Details
32 Years
experience
Luxury Rugs & Textiles in Los Angeles
Founded in 1994, Lawrence of La Brea has established itself as a premier destination for curated luxury rugs and textiles. Our family-owned business combines decades of expertise with a passion for design, offering personalized service to clients seeking unique, high-quality pieces. With a global inventory sourced from every corner of the world, we specialize in antique, vintage, and modern rugs that reflect both tradition and contemporary trends. Our team of seasoned professionals, including owner David Nourafshan, brings over 25 years of industry experience to every project, ensuring exceptional craftsmanship and client satisfaction.We pride ourselves on transparent pricing, bespoke customization, and comprehensive care services, including restoration, cleaning, and appraisal. Recognized by interior designers and A-list celebrities alike, we remain committed to delivering timeless elegance and unmatched quality to every space we touch.
Services
Custom Rug Design
Care & Restoration
High-End Rug Rental
Staircase Runners
Appraisal Services
Details
- Year established: 1994
Highlights and features
- We offer 30 years of expertise in luxury rug curation and design.
- Our global inventory features handpicked antique, vintage, and modern rugs.
- Transparent pricing with no added celebrity taxes on any rug.
- Personalized service for bespoke customization and sizing options.
- Expert restoration, cleaning, and appraisal services for long-term care.
Associations and certifications
- American Society of Interior Designers
What people say
Favorite part of our new home
Exceptional service
Unique selection
Expert restoration
Transparent pricing
Services
Custom Rug Design
We create tailored rug designs to match your unique style and space. Our experts collaborate with clients to develop one-of-a-kind pieces, from antique reproductions to modern abstracts. Every design integrates cultural heritage and contemporary trends, ensuring a perfect fit for residential or commercial environments.
Care & Restoration
Our specialists provide comprehensive cleaning, repair, and restoration for all rug types. Services include spot cleaning, hand-washing, deodorizing, reweaving, and color matching. We use advanced techniques to preserve the integrity and beauty of heirloom pieces while extending the lifespan of modern rugs.
High-End Rug Rental
We offer premium rug rentals for film, television, and special events. Our collection includes rare and antique pieces that add sophistication to any production. Clients benefit from seamless service, expert installation, and access to exclusive designs favored by industry professionals.
Staircase Runners
Our custom staircase runners blend functionality with artistic flair. Designed to complement any decor, they provide safety and elegance for residential or commercial spaces. Available in diverse materials and patterns, each runner is tailored to fit unique staircase dimensions.
Appraisal Services
We provide expert appraisal services to determine the value of antique and collectible rugs. Our certified professionals assess craftsmanship, origin, and condition using industry standards. This service helps clients protect investments, settle estates, or obtain insurance coverage for valuable textile pieces.
People
David Nourafshan
President
David Nourafshan has over 25 years of experience in the rug industry. Starting at age 13, he transformed the family business into a luxury rug destination. His expertise in sourcing rare textiles and understanding design trends drives the company's success.
Caroline Nourafshan
Store Manager
Caroline Nourafshan oversees daily operations with a background in political science and law. Her attention to detail and customer service ensures seamless client experiences. She plays a key role in maintaining the company's reputation for excellence.
Armen Antoyan
Designer
Armen Antoyan began his career at 18, developing expertise in rug design and client consultation. His creative vision helps customers select pieces that reflect their personal style. He stays at the forefront of design trends to meet evolving client needs.
Alma Semlani
Store Manager
Alma Semlani has managed custom orders and sales for over 25 years. Her organizational skills ensure efficient order processing and client satisfaction. She brings deep knowledge of rug types and applications to every customer interaction.
Victor Delgado
Sales Supervisor
Victor Delgado leads customer service with a background in graphic design and printing. His bilingual skills and technical expertise enhance client communication. He ensures every customer receives personalized attention and professional support.
Questions
What services does Lawrence of La Brea offer?
We provide luxury rug sales, custom design, restoration, cleaning, appraisal, and high-end rental services for residential and commercial clients.
Do you offer rug cleaning and repair?
Yes, our expert team performs spot cleaning, hand-washing, deodorizing, reweaving, and color-matching restoration for all rug types.
Can I get a custom rug designed?
Yes, we create bespoke rugs tailored to your size, color, and design preferences using global materials and craftsmanship.
Are your rugs priced fairly?
Yes, we offer transparent pricing with no added taxes or fees. Prices reflect quality, rarity, and craftsmanship.
Do you serve clients outside Los Angeles?
Yes, we source and deliver rugs globally, with clients including international designers and celebrities.
What are your showroom hours?
Our Los Angeles showroom is open Monday-Friday, 9am-6pm. Appointments available for personalized consultations.
