Business Details
16 Years
experience
Your Trusted Branding & Web Design Studio in Portland & Asheville
Zoe | Pdx is a strategic branding and web design studio headquartered in Portland, OR, with a satellite office in Asheville, NC. Since our founding, we have specialized in creating compelling digital identities for boutique hotels, artisan makers, architects, and authors. Our multidisciplinary team combines expertise in design, web development, copywriting, and business strategy to deliver transformative solutions tailored to each client's unique needs. We pride ourselves on our deep understanding of the hospitality and creative industries, having successfully rebranded properties like the historic Inn of the White Salmon and launched platforms for award-winning entities like Craft Homes NW. Our work consistently drives measurable results, including a 300% increase in hotel bookings and 30% growth in online traffic for clients.We approach every project with a commitment to authenticity, leveraging our technical proficiency and creative vision to build brands that resonate emotionally with target audiences. Client testimonials highlight our reliability, strategic guidance, and ability to translate complex brand narratives into intuitive digital experiences. Our dual-location presence allows us to serve clients across the Pacific Northwest and beyond while maintaining personalized service. We differentiate ourselves through our holistic methodology that integrates brand strategy with technical execution, ensuring every website we design functions as both a marketing tool and a reflection of core brand values. Our portfolio demonstrates expertise in elevating niche businesses through cohesive visual identities and user-centric digital platforms.
Services
Website Design
Ecommerce Design
Brand Identity
Photography & Video
Digital Strategy
Details
- Year established: 2010
Highlights and features
- Specialized expertise in hospitality and creative industry branding
- Proven track record with 300% client booking growth results
- Award-winning design recognized by architecture and tourism sectors
- Dual-location service with Portland and Asheville teams
- Holistic approach combining strategy, design, and technical execution
What people say
Strategic guidance
Crafty solutions
Powerhouse talent
Authentic branding
Great results
Services
Website Design
We create responsive, brand-aligned websites optimized for user experience and search visibility. Our designs integrate custom content management systems for easy updates. Each site undergoes rigorous testing to ensure cross-device compatibility and fast load times.
Brand Identity
Our brand development process establishes cohesive visual systems including logos, typography, and color palettes. We craft brand guidelines that maintain consistency across digital and print materials while reflecting core business values.
Ecommerce Design
We build scalable ecommerce platforms with seamless payment integrations and inventory management. Our designs prioritize conversion optimization while maintaining brand integrity across product displays and checkout processes.
Photography & Video
Our team produces professional photography and cinematic video content showcasing properties and products. These assets enhance digital presence through immersive storytelling and high-quality visual documentation.
Digital Strategy
We develop data-driven digital strategies encompassing SEO, content planning, and analytics implementation. Our approach aligns brand messaging with audience needs to maximize online visibility and engagement metrics.
People
Zoe
Founder & Creative Director
Zoe leads strategic creative direction with 15+ years in brand development. She specializes in translating business goals into cohesive visual identities and digital experiences for hospitality clients.
Questions
What industries do you specialize in?
We focus on boutique hospitality, architecture, artisan products, and creative professionals. Our expertise lies in crafting digital identities for businesses requiring sophisticated brand storytelling.
Do you handle both design and technical implementation?
Yes, our full-service approach covers brand strategy, visual design, and technical development. We manage projects from concept through launch, ensuring seamless execution of your digital presence.
How long does a typical project take?
Timelines vary by scope: brand identities take 4-6 weeks, websites 8-12 weeks. We provide detailed schedules during discovery and maintain weekly progress updates throughout engagement.
Can you update existing websites?
We offer website refreshes and technical upgrades. Our audit process identifies opportunities to modernize design, improve functionality, and enhance performance of existing digital assets.
What's included in your branding service?
Our branding packages include market research, brand positioning, visual identity systems, and comprehensive style guides. We develop core messaging frameworks and apply them across digital touchpoints.
