Business Details
Award-Winning Video Production & Marketing Services
Backflip is a Madison-based creative agency specializing in strategic, story-driven video production and marketing. With a proven process for consistent, high-quality content, we help businesses and organizations build trust, strengthen brands, and drive measurable results. Our team combines creative expertise with data-driven strategies to deliver scroll-stopping videos that convert audiences into action. We serve diverse clients including businesses, agencies, nonprofits, and religious institutions, with a track record of raising over $100 million in donations and growing social media presence by up to 2700%.Our services span video production, web design, branding, and integrated marketing, all delivered with a commitment to authenticity and client collaboration. We maintain transparency through performance analysis and continuous refinement of marketing strategies.
Services
Video Production
Web Design
Graphic Design
Branding
Social Media Marketing
Drone Cinematography
Live Video Production
Print Collateral
Marketing Strategy
SEO Optimization
Highlights and features
- We deliver 25-1000% growth in client social media engagement through strategic video content.
- Our team combines cinematic storytelling with data-driven marketing methodologies.
- We offer end-to-end solutions from concept development to post-production analytics.
- We maintain transparency with performance tracking and continuous strategy refinement.
- We serve diverse industries including nonprofits, businesses, and religious organizations.
What people say
Increased engagement
Thrilled with results
Professional execution
Creative expertise
Measurable results
Services
Video Production
We create strategic, story-driven video content that builds brand trust and drives audience engagement. Our full-service production includes concept development, scripting, cinematography, and post-production editing. Clients benefit from measurable results including increased website engagement and significant social media growth through professionally crafted video campaigns.
Web Design
Our custom web design services create responsive, brand-aligned digital experiences that convert visitors into customers. We focus on strategic layout, intuitive navigation, and SEO optimization while maintaining brand consistency across all digital touchpoints. Websites are built using modern CMS platforms with ongoing support and maintenance options available.
Branding
We develop authentic brand identities that resonate with target audiences through comprehensive market analysis and strategic visual identity creation. Services include logo design, color palette development, typography selection, and brand guideline creation to ensure consistent messaging across all marketing materials and digital platforms.
Social Media Marketing
Our integrated social media strategies combine platform-specific content creation with data-driven advertising campaigns. We develop cross-channel marketing plans that include content calendars, community engagement, and performance analytics to maximize brand visibility and audience conversion across major social media platforms.
Drone Cinematography
We offer FAA-certified drone cinematography services for capturing dynamic aerial footage that enhances visual storytelling. Our licensed operators use professional-grade equipment to obtain unique perspectives for real estate, event coverage, and commercial productions while maintaining strict safety and regulatory compliance standards.
People
John
Creative Team Member
John brings creative energy to our team, focusing on conceptual development and production execution. His approach combines technical expertise with artistic vision to deliver compelling content that meets client objectives while maintaining brand authenticity.
Scott
Business Strategist
Scott applies his business acumen and MBA background to develop strategic marketing solutions for clients. He specializes in aligning creative content with business objectives through data-driven decision making and comprehensive market analysis.
Luke
Multimedia Specialist
Luke serves as our versatile multimedia specialist handling camera operations, drone piloting, and post-production editing. His technical proficiency ensures high-quality execution across various media formats while maintaining creative flexibility for diverse client needs.
Alexis
Creative Director
Alexis leads creative development with a passion for storytelling and visual communication. She oversees concept creation and artistic direction while ensuring consistent brand messaging across all client projects through strategic content planning and execution.
Questions
What video production services do you offer?
We provide full-service video production including concept development, scripting, cinematography, drone footage, and post-production editing for commercial, corporate, and nonprofit clients.
Do you handle complete marketing strategy development?
Yes, we develop comprehensive marketing strategies that integrate video content, web presence, branding, and social media campaigns tailored to each client's specific business objectives.
What areas do you serve?
While based in Madison, WI, we serve clients throughout Wisconsin and beyond with remote collaboration capabilities for national and international projects.
How do you measure marketing effectiveness?
We use data analytics to track engagement metrics, conversion rates, and campaign performance, providing regular reports and strategy adjustments based on measurable results.
Can you help with website redesign projects?
Yes, our web design team creates responsive, brand-aligned websites with integrated content management systems and ongoing support options for businesses of all sizes.
What makes your approach unique?
We combine cinematic storytelling with strategic marketing planning, focusing on authentic brand communication that drives measurable business outcomes through consistent, high-quality content creation.
Videos
