Business Details
50+ Years
experience
Strategic Marketing for Home Builders
We are strategic partners dedicated to empowering builders and marketers through data-driven strategies and industry expertise. With decades of combined experience, our team delivers tailored solutions that drive measurable results, including digital marketing, creative storytelling, and online sales coaching. Our approach combines meticulous market research with human-centered insights to create impactful connections between builders and buyers. Guided by principles of empowerment, curiosity, and collaboration, we provide tools and resources to help businesses thrive in the homebuilding industry. Our services span website development, strategic consulting, and analytics-driven campaigns designed to boost traffic, leads, and sales.We foster innovation through a culture of continuous learning and partnership, uniting industry professionals to achieve sustainable growth. Our team consists of certified experts in digital marketing, creative design, and strategic planning who work closely with clients to understand their unique challenges. We measure success by tangible outcomes, ensuring every solution aligns with clients' business objectives while maintaining transparency and ethical standards. Our commitment to excellence has made us a trusted partner for some of America's most successful builders.
Services
Digital Marketing
Creative Strategy
Website Development
Online Sales Coaching
Strategic Consulting
Details
- Year established: 1969
Highlights and features
- We offer 55+ years of combined industry experience in homebuilding marketing
- Our data-informed strategies deliver measurable improvements in traffic and sales conversions
- We provide customized solutions tailored to builders' unique market challenges
- Our team includes certified experts in digital marketing and strategic planning
- We combine human-centered insights with cutting-edge analytics for optimal results
Services
Digital Marketing
Our analytics-driven digital marketing program leverages hyper-geo-targeting and audience segmentation to boost conversions. We create targeted campaigns that enhance online visibility and engagement for homebuilders. Our strategies combine industry-leading practices with innovative techniques to maximize ROI.
Creative Strategy
We develop creative campaigns that connect brands with audiences through meaningful storytelling and visual consistency. Our team crafts compelling narratives that evoke emotional responses and reinforce brand identity. From logo design to ad campaigns, we ensure every element aligns with business objectives.
Website Development
We create conversion-focused websites that integrate seamlessly with CRM systems and marketing efforts. Our development approach prioritizes user experience and lead generation capabilities. Each site is designed to captivate audiences while providing measurable business impact through optimized conversion pathways.
Online Sales Coaching
Our 6-month coaching program transforms sales teams into digital experts by bridging online activity with conversion success. We provide targeted strategies and ongoing support to improve sales effectiveness. The program addresses modern sales challenges with practical, results-oriented solutions.
Strategic Consulting
We develop customized marketing strategies based on extensive industry experience and market research. Our consulting services help builders navigate challenges and seize opportunities through data-informed decision making. We focus on creating sustainable growth strategies that adapt to evolving market conditions.
People
Mollie Elkman
Owner & President
As Owner & President, Mollie provides strategic leadership and vision for Group Two's operations. With deep industry expertise, she ensures alignment between client needs and company capabilities while driving organizational growth and innovation.
Daniel Gerson
Chief Operating Officer
Daniel oversees daily operations and process optimization at Group Two. He ensures efficient delivery of services across departments while maintaining quality standards. His leadership focuses on operational excellence and client satisfaction.
Brenna Ryan
Vice President
Brenna leads strategic initiatives and client relationships as Vice President. She develops growth strategies while maintaining close client partnerships. Her expertise ensures alignment between business objectives and market opportunities.
Alexis Udine
Business Development Director
Alexis drives business growth through strategic partnerships and client acquisition. She identifies market opportunities while building relationships with industry professionals. Her focus ensures alignment between client needs and company solutions.
David Whaite
Creative Director
David leads the creative team in developing innovative visual solutions for clients. He ensures brand consistency across all creative outputs while maintaining alignment with strategic objectives. His leadership drives creative excellence across projects.
Questions
What industries do you specialize in?
We specialize in homebuilding and construction-related industries, providing tailored marketing solutions for residential and commercial builders.
How do you measure campaign success?
We track measurable metrics including website traffic, lead generation, conversion rates, and sales performance to evaluate campaign effectiveness.
What sets your agency apart?
Our combination of industry-specific expertise, data-driven strategies, and creative innovation creates unique value for homebuilding clients.
Do you work with small businesses?
Yes, we serve builders of all sizes, from local contractors to national homebuilding companies, with scalable solutions.
How long do results take?
Most clients see measurable improvements within 3-6 months, with sustained growth through ongoing strategic optimization.
What services are included?
We offer digital marketing, creative strategy, website development, sales coaching, and strategic consulting tailored to builders' needs.
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