At Buchanan Design, we believe that branding success is the result of making a smart investment in sound strategy and personalized creative. We are committed to helping our clients build strong, memorable brands that drive business results. With a passion for innovative design and creative problem-solving, our team of experts works closely with clients to understand their unique needs and goals.
Our Philosophy
Our approach is built on a deep understanding of our clients' businesses, their customers, and their cultures. We take the time to immerse ourselves in your brand, identifying and providing solutions for your branding, creative, interactive, and marketing needs. Whether you need help establishing your brand from scratch or revamping your existing identity, we have the expertise and creativity to help you achieve your goals.
Our Process
Our process is designed to ensure that we consistently deliver innovative, relevant, and meaningful brand strategy and creative execution. We call our process "DRIVE, " which accelerates our ability to deliver positive results.
1. Define
We define the scope, deliverables, unique qualities, and how to measure success and goals.
2. Research
We research and carefully investigate the subject and impact points.
3. Ideate
We ideate and form strategic and creative ideas to set the course.
4. Validate
We verify proposed ideas and plan of action will achieve set goals.
5. Execute
We execute the brand and all needed materials in accordance with brand strategy.
Our Values
Our strengths lie in our ability to collaborate effectively and build meaningful relationships built on trust with our clients. We have a passion for our craft and believe in setting the bar high, allowing us to focus on the details and exceed beyond the expected.
Our Services
We offer a wide range of services designed to help our clients achieve their brand goals, including:
- Brand Audit: A comprehensive analysis of your brand's current state, highlighting areas for improvement and opportunities for growth.
- Brand Strategy: A tailored plan outlining how to address the findings of the brand audit and achieve your brand goals.
- Identity Development: The creation of your brand's visual identity, including logos, colors, typography, and imagery.
- Marketing Collateral: The development of marketing materials such as brochures, website copy, and promotional materials.
- Digital Media: The creation of digital assets, including website design, social media graphics, and email marketing campaigns.
- Trade Shows and Events: The creation of trade show exhibits, presentations, and promotional materials.
- Signage and Environmental Graphics: The design of signs, menu boards, and environmental graphics to enhance your brand's presence.
- Packaging and Merchandise: The design of packaging, products, and merchandise that reflects your brand.
Giving Back
At Buchanan Design, we believe in giving back to our community. We are proud of the amount that has been awarded over the years to help deserving nonprofits. We understand that many nonprofit organizations don't have the budget for brand strategy and design. This is why we have established the Orange Tree Project Design Grants, which helps nonprofits who don't have the financial resources.
Exceptional Client Experience
The reviews of Buchanan Brand + Design by various clients are overwhelmingly positive, with all reviewers giving the company 5 stars. The clients praise the team's incredible work, professionalism, and commitment to delivering high-quality results. They highlight Bobby Buchanan's leadership and the team's dedication to understanding each client's unique needs and goals.
Attention to Detail
Clients appreciate the team's attention to detail, creativity, and innovative approach to design. They note that Buchanan Brand + Design takes the time to get to know each client, their business, and what they want to achieve, resulting in beautiful, cohesive, and effective branding and design solutions.
Excellent Communication
Reviewers praise the team's excellent communication skills, responsiveness, and willingness to listen to clients' needs and ideas. They appreciate the team's ability to balance creative vision with practical functionality and results-driven thinking.
Non-Profit Expertise
Several reviewers highlight the company's expertise in working with non-profit organizations, citing their ability to understand the unique challenges and goals of these organizations.
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