Business Details
19 Years
experience
Your Trusted Partner for PR & Marketing Solutions in Scottsdale
Founded in 2007, Aker Ink is a full-service PR and marketing agency based in Scottsdale, Arizona. Our team combines digital and traditional communication strategies to help businesses across professional services, finance, law, healthcare, manufacturing, tech, and trades achieve brand awareness, thought leadership, and lead generation. With expertise in integrated PR, content marketing, social media, and inbound strategies, we prioritize client trust and creative solutions.Certified as a Women's Business Enterprise by WBENC, we emphasize community partnerships and continuous improvement. Our approach ensures infrastructure alignment with client goals, delivering measurable results through tailored campaigns and strategic storytelling.
Services
Public Relations
Content Marketing
Social Media Marketing
Inbound Marketing
Copywriting
Brand Development
Crisis Communications
SEO Strategy
Marketing Consultation
Community Relations
Details
- Year established: 2007
Highlights and features
- We offer 17+ years of expertise in integrated PR and marketing strategies.
- Our certified Women's Business Enterprise status reflects our commitment to excellence.
- We specialize in tailored campaigns for industries ranging from healthcare to tech.
- Our team prioritizes infrastructure alignment to ensure long-term client success.
- We combine creativity with data-driven tactics for measurable results.
Associations and certifications
- Women's Business Enterprise National Council (WBENC)
Services
Public Relations
Our Public Relations services combine traditional and digital strategies to enhance brand authority and reputation. We craft compelling narratives, secure media placements, and manage crisis communications. By aligning PR efforts with business goals, we help clients build credibility and generate leads through earned media and strategic storytelling.
Content Marketing
Content Marketing drives engagement and SEO success through blogs, whitepapers, and case studies. We create targeted content to establish thought leadership and attract prospects. Our data-driven approach ensures content aligns with audience needs, improving web traffic and conversion rates while supporting long-term marketing objectives.
Social Media Marketing
Social Media Marketing leverages organic and paid tactics to boost brand visibility and audience engagement. We develop customized strategies for B2B and B2C clients, manage influencer partnerships, and optimize campaigns for platforms like LinkedIn and Instagram. Our focus is on driving conversions and fostering community interaction.
Inbound Marketing
Inbound Marketing attracts qualified leads through SEO, email campaigns, and targeted content. We integrate HubSpot tools to nurture prospects via personalized workflows. By aligning digital tactics with buyer journeys, we help businesses convert interest into actionable sales opportunities and sustainable growth.
Copywriting
Copywriting services enhance brand messaging across websites, ads, and marketing materials. We craft persuasive, SEO-optimized content that resonates with audiences. From RFPs to UX copy, our team ensures clarity and conversion-focused communication, elevating brand voice and market positioning.
People
Andrea Aker
CEO & President
Andrea Aker is a seasoned communicator and business strategist with over 17 years of experience. She founded Aker Ink in 2007, transforming it into one of Arizona's top boutique PR agencies through tenacity and innovative storytelling.
Rob DiLorenzo
Creative Director
Rob DiLorenzo leads creative strategy, blending design and messaging to deliver impactful campaigns. With expertise in brand identity and multimedia, he ensures visual and narrative cohesion across all client projects.
Danielle Fanning
Director of Public Relations
Danielle Fanning oversees PR initiatives, leveraging media relationships and strategic outreach to amplify client visibility. Her focus on earned media and thought leadership drives measurable results for diverse industry clients.
Morgan Lentz
Senior Account Executive
Morgan Lentz specializes in community relations and brand storytelling. Her strategic approach to CSR initiatives and client engagement strengthens Aker Ink's commitment to social impact and client success.
Niamh Sutton
Media Relations Strategist
Niamh Sutton enhances media outreach with relationship-building expertise. Her background in journalism ensures compelling narratives that resonate with journalists and audiences, bolstering client credibility and media placements.
Questions
What industries does Aker Ink specialize in?
We work with professional services, finance, law, healthcare, manufacturing, tech, and trades, but adapt to other sectors aligned with client missions.
How does Aker Ink integrate PR and marketing?
We combine earned media, content strategy, and digital tactics to create cohesive campaigns that enhance brand authority and drive measurable business outcomes.
What sets Aker Ink apart from other agencies?
Our certified Women's Business Enterprise status, strategic infrastructure focus, and blend of creativity with data-driven results distinguish us in the industry.
Do you offer crisis communications support?
Yes, we provide crisis communications strategies to mitigate damage, rebuild reputation, and guide clients through post-crisis recovery with coordinated messaging.
How does Aker Ink measure campaign success?
We use analytics tools to track KPIs like media placements, web traffic, lead generation, and audience engagement, ensuring ROI for every campaign.
Can Aker Ink support small businesses?
Absolutely. We offer scalable services tailored to startups and small businesses, including full marketing department management and strategic consultation.
