Business Details
We are Vera Iconica, a global architecture and design firm established in 2010 with over a decade of specialized expertise in wellness-focused architectural and interior design solutions. As pioneers of the wellness architecture movement, we lead with an evidence-based, inside-out design methodology tailored to each clients unique definition of well-being. Our structured discovery process allows us to deeply understand our clients needs, resulting in fully personalized spaces that support positive daily habits, rituals, moods, performance, and overall comfort. We operate from three U.S. locations: Jackson, Wyoming; Denver, Colorado; and Park City, Utah, serving residential, hospitality, interior design, and wellness-focused clients across the country and globally. Under the leadership of founder Veronica Schreibeis Smith, we have set a new industry standard for integrating healthier building alternatives and powerful nature connections into every project. Our multi-disciplinary team includes architects, designers, artists, wellness experts, strategists, and thought leaders who bring diverse, world-class perspectives to every engagement.
Rooted in the honest, wild spirit of the Mountain West and balanced by global experience from work across Europe, South America, and Asia, our work remains deeply tied to local community context and natural harmony. We prioritize simplicity, authenticity, and beauty in all our designs, striving to create spaces that contribute meaningfully to the traditions and well-being of the communities we serve. Our commitment to symbiotic partnerships means we prioritize the thriving health of our clients, our team, our firm, and the planet in every decision we make. We are dedicated to continuous learning, improvement, and evolution, challenging ourselves to master both our craft and our service to clients with every project we undertake. Every design we create goes beyond aesthetics to deliver meaningful, holistic experiences that enrich the well-being of our clients, humanity, and the planet we share.
Rooted in the honest, wild spirit of the Mountain West and balanced by global experience from work across Europe, South America, and Asia, our work remains deeply tied to local community context and natural harmony. We prioritize simplicity, authenticity, and beauty in all our designs, striving to create spaces that contribute meaningfully to the traditions and well-being of the communities we serve. Our commitment to symbiotic partnerships means we prioritize the thriving health of our clients, our team, our firm, and the planet in every decision we make. We are dedicated to continuous learning, improvement, and evolution, challenging ourselves to master both our craft and our service to clients with every project we undertake. Every design we create goes beyond aesthetics to deliver meaningful, holistic experiences that enrich the well-being of our clients, humanity, and the planet we share.
Highlights and features
- We have over 10 years of specialized wellness architecture expertise.
- Our evidence-based design approach is proven to enhance well-being.
- We are pioneers of the global wellness architecture movement.
- Our work has been featured on BBC's Room to Grow program.
- We prioritize symbiotic partnerships benefiting clients, communities, and the planet.
Services
Residential Services
Our residential services are tailored to homeowners seeking personalized, wellness-focused living spaces that support their unique daily routines and well-being goals. We apply our evidence-based inside-out design methodology to create custom homes that enhance comfort, mood, and overall quality of life for every resident. Every residential project is co-created with clients to reflect their personal style and holistic wellness needs.
Hospitality Services
Our hospitality services cater to hotel, restaurant, and spa owners looking to create guest experiences that prioritize well-being and connection to nature. We design spaces that enhance guest satisfaction, encourage repeat visits, and align with wellness-focused brand identities for hospitality businesses. Every hospitality project integrates our evidence-based wellness design principles to deliver memorable, holistic guest experiences.
Interior Design Services
Our interior design services serve residential and commercial clients seeking to transform their existing spaces into wellness-supportive environments that align with their needs and aesthetics. We select materials, furnishings, and layouts that promote comfort, air quality, and positive daily habits for all space users. Every interior design plan is customized to reflect each clients style while supporting holistic well-being goals.
Wellness Architecture
Our wellness architecture services are for clients seeking to build new structures that prioritize human and planetary health from the ground up. We integrate nature connection, healthy material selection, and biophilic design principles to create buildings that support occupant well-being and environmental sustainability. Every wellness architecture project uses our evidence-based methodology to enhance occupant quality of life.
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