Business Details
13 Years
experience
Top Video Production Agency in Dallas
Founded in 2013, The Well is a Dallas-based video production agency led by Emmy Award-winning creative professionals with decades of combined experience in television, sports media, and digital content creation. Our team specializes in crafting commercials, documentaries, web/viral content, and in-arena productions, leveraging expertise honed through partnerships with major networks like Fox Sports and NBC Sports. With nine Emmy nominations, three industry awards, and collaborations with nationally recognized sports franchises, we deliver dynamic storytelling tailored to client objectives.Our leadership team brings regional and national production connections, ensuring high-quality results across marketing campaigns, live events, and branded content. Client testimonials highlight our creative excellence and commitment to transforming ideas into impactful visual narratives.
Services
Video Production
Commercials
Documentaries
Web Content
Marketing Campaigns
Details
- Year established: 2013
Highlights and features
- We offer 20+ years of Emmy-recognized expertise in video production
- Our team has produced content for major sports franchises and national networks
- We specialize in end-to-end production from concept development to final delivery
- Client-focused approach with proven success in marketing campaigns and documentaries
- Regional and national production connections across multiple industries
Associations and certifications
- Emmy Awards
- Lone Star Emmy Awards
- Katie Award
What people say
Most creative, talented individuals
Wont regret it
Services
Video Production
We produce high-quality video content for commercials, documentaries, and marketing campaigns. Our team handles every stage from concept development to final editing, ensuring compelling visual storytelling. Clients benefit from our industry-recognized expertise and production capabilities tailored to their specific needs.
Sports Media
Specializing in sports broadcasting and event coverage, we create dynamic content for leagues, franchises, and media networks. Our experience includes in-arena production and sports documentaries. Clients receive expertly crafted content that captures the energy and excitement of live sporting events.
Marketing Campaigns
We develop video campaigns that enhance brand messaging and audience engagement. Our approach combines creative direction with strategic marketing insights. Clients gain impactful content that effectively communicates their brand identity and business objectives through visual media.
Documentary Production
Our documentary services include research, filming, and post-production for both corporate and entertainment projects. We focus on authentic storytelling and technical excellence. Clients receive professionally produced documentaries that inform, engage, and resonate with target audiences.
Web Content
We create optimized digital content for online platforms including social media and websites. Our team ensures content adapts effectively across digital channels. Clients benefit from engaging web content that enhances online presence and audience interaction metrics.
People
Cash Sirois
CEO | President
Emmy Award-winning creative leader with 20+ years in sports media and production. Former Dallas Mavericks Creative Director known for dynamic storytelling and audience engagement through innovative content strategies.
Shannon Berend
Director of Production
28-year television production veteran with Fox Sports Southwest experience. Three-time Lone Star Emmy winner recognized for documentary work and maintaining strong regional industry connections in Dallas.
Andy Ritter
VP | Head of Production
30-year video production expert with regional sports network leadership experience. Skilled in automotive industry content creation and national production coordination across multiple states.
Madigan Minihan
Director of Content and New Media
Digital media innovator with SXSW and university alumni association experience. Specializes in multi-platform content strategy and technical operations management for modern production environments.
Questions
What services does The Well offer?
We specialize in video production including commercials, documentaries, web/viral content, in-arena productions, and marketing campaigns for sports media and corporate clients.
Who comprises The Well's leadership team?
Our leadership includes Emmy Award-winning professionals with backgrounds at Fox Sports, NBC Sports, and major sports franchises, bringing decades of production expertise.
What industries do you work with?
We serve sports media, entertainment, corporate marketing, and nonprofit sectors with customized video production solutions.
How long does a typical production take?
Timelines vary by project scope but leverage our efficient production processes and industry connections to meet deadlines without compromising quality.
What makes The Well unique?
Our combination of Emmy-recognized creativity, sports media expertise, and client-focused approach delivers distinctive visual storytelling solutions.
Videos
