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Building a brand that high-paying clients tell their friends about

Small Talk Marketing is your partner in building a profitable and impactful brand for your service-based business. We help spa professionals, injectors, and other service providers attract ideal clients, build their influence, and streamline their marketing efforts.

Our Founder: Jennifer Calero

I'm Jennifer Calero, or Jenn, the founder and owner of Small Talk Marketing. I'm not your average marketing expert pushing expensive campaigns and complicated strategies. My background is in communications, business, and a touch of spray tan magic!

My journey began with a deep passion for the beauty and wellness industry. However, after having children, I realized my ambitions needed a shift. I wanted a career that offered flexibility, purpose, and the power to impact businesses on a personal level. That's when Small Talk Marketing was born.

Our Approach

We believe in a strategic approach that focuses on understanding your unique business and building a brand that resonates with your ideal clients. We blend brand-building strategies with effective, organic marketing tactics to generate results without overwhelming you with complicated jargon or expensive expenses.

1. Brand Growth Blueprint

  • In-depth analysis of your current brand positioning and market analysis.
  • Development of a clear brand strategy and messaging framework.
  • Creation of a documented roadmap to achieve your business goals.

2. Logo & Branding

  • Development of a distinctive and impactful brand identity that reflects your unique values.
  • Consistent brand extension across your website, marketing materials, and visual assets.

3. Website Development

  • Responsive and user-friendly website that seamlessly showcases your brand and attracts new clients.
  • Integration with online booking systems and marketing automation tools.

4. Marketing Strategy Development

  • Customized roadmap for attracting and engaging your ideal clients.
  • Content creation and social media management.
  • Google My Business listings and local SEO optimization.

5. And More

  • Spray tan marketing and consulting for beauty businesses.
  • Content marketing and blog writing.
  • Photography and video services.

Join Us!

Let Small Talk Marketing be your guide in building a successful, profitable, and impactful brand for your service-based business. Contact us today to schedule a complimentary consultation and learn how we can help you achieve your business goals!

Reviews
Positive: The reviewers praise Jenn's expertise, creativity, and dedication to helping their businesses succeed.

Overall Experience

The reviewers have had an overwhelmingly positive experience working with Jenn, praising her expertise, creativity, and dedication to helping their businesses succeed.

Marketing and Branding Expertise

Jenn's marketing and branding services have been instrumental in helping reviewers' businesses grow. She has helped create successful branding strategies, developed effective marketing plans, and designed websites that have improved their online presence.

Quality of Work and Communication

Reviewers have been impressed with the quality of Jenn's work, citing her attention to detail, creativity, and ability to understand their target audience. They have also appreciated her prompt responses to their queries and her patience throughout the collaboration process.

Trust and Recommendation

The reviewers trust Jenn implicitly, praising her integrity and recommending her services to others. They believe that her expertise and support have been invaluable to their business success.

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