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30 Years
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Strategic Public Relations & Event Management Experts
Founded in 1996, The Castle Group has established itself as a leading public relations and event management agency with a client-centric approach. Our team combines creative strategy, media expertise, and relationship-building to deliver measurable results for startups, Fortune 500 companies, and nonprofit organizations. With offices in Boston, Atlanta, and Maui, we serve local and global clients through integrated services including public relations, crisis communications, and sustainable event planning.

Our commitment to authenticity and long-term partnerships has earned recognition from industry leaders and repeat business from satisfied clients. Over nearly three decades, we've cultivated a reputation for strategic thinking, exceptional service, and a passion for advancing our clients' missions while fostering community impact.
Services
Public Relations Event Management Crisis Communications Social Media Strategy Public Affairs Media Training Sustainability Consulting Thought Leadership Community Engagement Brand Development
Details
  • Year established: 1996
Highlights and features
  • We offer 28+ years of experience in integrated PR and event strategy
  • Our team includes certified event professionals with 150+ combined years of experience
  • We maintain transparent communication with no hidden fees
  • Our crisis communications team is pre-approved by major risk management organizations
  • We combine national expertise with local market knowledge across three regional offices
What people say
Experienced professionals Creative solutions Exceptional customer service Reliable execution Industry expertise
Services
Public Relations
Our public relations services combine strategic messaging with media expertise to enhance brand visibility. We develop comprehensive campaigns that include press releases, thought leadership positioning, and targeted media outreach. Our team leverages established relationships with journalists and digital platforms to secure meaningful coverage that aligns with client objectives while maintaining consistent brand messaging across all channels.
Event Management
We create customized corporate events that align with business goals through strategic planning and execution. Our services cover incentive programs, product launches, conferences, and hybrid events with comprehensive support from concept development to post-event analysis. Our global experience ensures seamless execution for audiences ranging from 50 to 5,000 attendees while maintaining focus on client brand identity and attendee experience.
Crisis Communications
Our crisis communications team provides 24/7 support for managing reputational risks through proactive planning and reactive response strategies. We develop customized crisis plans, conduct media training, and implement communication protocols for situations including leadership transitions, legal issues, and public relations emergencies. Our pre-approved status with major insurance providers ensures immediate access to expert guidance during critical situations.
Social Media Strategy
We develop integrated social media strategies that align with overall communications objectives while maintaining brand consistency across platforms. Our approach combines content creation, community management, and paid advertising to enhance digital presence. We focus on measurable outcomes through analytics-driven adjustments while ensuring alignment with broader public relations and marketing initiatives.
Public Affairs
Our public affairs services focus on building strategic relationships between organizations and key stakeholders through policy advocacy and community engagement. We develop communication strategies that address regulatory challenges, facilitate government relations, and promote civic engagement. Our team combines policy expertise with media relations to advance organizational objectives in both public and private sector environments.
People
Sandy Lish
Principal/Co-founder
Sandy Lish co-founded The Castle Group in 1996 and has over 25 years of experience in public relations and crisis communications. She specializes in corporate positioning, media relations, and strategic counsel for clients ranging from startups to Fortune 500 companies. Sandy serves on multiple community boards and brings extensive industry knowledge to client engagements.
Taylor Connolly
Assistant Vice President, Public Affairs/PR
Taylor Connolly leads public affairs initiatives with over a decade of experience in strategic communications and stakeholder engagement. She previously served as communications manager for Boston's Office of Economic Development and directs sustainability efforts at The Castle Group. Her expertise includes policy advocacy and community relations strategy.
Questions
What services does The Castle Group offer?
We provide public relations, event management, crisis communications, social media strategy, and public affairs services tailored to corporate, nonprofit, and government clients.
How does The Castle Group handle crisis communications?
Our team offers 24/7 crisis support with pre-approved plans, media monitoring, and strategic messaging aligned with legal requirements for education, healthcare, and corporate sectors.
What industries does The Castle Group serve?
We work with clients across healthcare, technology, education, energy, financial services, nonprofits, and life sciences industries nationwide and internationally.
Can The Castle Group manage global events?
Yes, our event team has produced programs in Europe, Asia, and North America with expertise in hybrid, virtual, and in-person formats for audiences up to 5,000 attendees.
What makes The Castle Group different from other PR agencies?
We combine agency experience with personalized service, maintaining long-term partnerships through strategic counsel, media relationships, and integrated communications across all channels.