Business Details
25 Years
experience
Your Trusted Marketing Partner in Chicago
At Strategic & Creative Marketing, we are a full-service agency dedicated to transforming business goals into impactful campaigns. Our approach begins with an in-depth Discovery Session to understand client objectives, followed by data-driven strategies tailored to audience segments. Leveraging over two decades of experience, we integrate marketing, communications, and social media to deliver cohesive campaigns.Our methodology, inspired by the precision of Origami, ensures each tactic aligns seamlessly to build awareness, engagement, and conversion. Certified as a Woman-Owned Business, we serve diverse industries including education, government, SMBs, and nonprofits, combining strategic planning with creative execution to drive measurable results.
Services
Social Media Marketing
Recruitment Marketing
Market Research
Employment Branding
Digital Advertising
Website Development
Video Production
Public Relations
Lead Generation
Community Outreach
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of experience in integrated marketing across diverse industries.
- Our AI-driven targeting ensures precise audience engagement on platforms like Facebook and LinkedIn.
- We provide data-backed market research to identify customer opportunities and competitive advantages.
- Our team includes certified recruitment marketers and SEO specialists with proven campaign success.
- We deliver measurable ROI through hyper-targeted digital ads and strategic content creation.
Associations and certifications
- WBENC (WOSB)
- WBENC (WBE)
What people say
Hyper-targeted ads drove exceptional leads
Professional and well-researched team
Delivered ROI within two months
Excellent community outreach strategies
Highly recommend for government campaigns
Services
Social Media Marketing
We create targeted social media campaigns using AI-driven audience insights. Our strategies combine content creation, ad buys, and analytics to boost engagement and conversions. Clients benefit from our advisory roles with platforms like Facebook and LinkedIn, ensuring cutting-edge tactics that maximize ROI through precise audience targeting and real-time optimization.
Recruitment Marketing
Our recruitment solutions build employer brands and streamline talent acquisition. We develop data-backed strategies that reduce time-to-fill by 70% through targeted outreach, employee testimonials, and multi-channel campaigns. Services include talent pipeline development, job board placements, and nurturing programs that improve candidate retention and cultural fit.
Market Research
We conduct comprehensive market research using AI and hyper-targeted digital ads to identify customer behaviors. Our process includes competitive analysis, audience segmentation, and campaign testing that informs strategic decisions. Clients receive actionable insights to refine marketing approaches and capitalize on emerging market opportunities with precision.
Digital Advertising
Our digital ad campaigns leverage proprietary AI software to find ideal customers across 47,000+ platforms. We create conversion-focused content and optimize bids to achieve 2.5% engagement rates50x industry averages. Services include programmatic ad buying, retargeting strategies, and performance tracking that ensures maximum ROI from every advertising dollar.
Website Development
We build strategic websites through a seven-step process focused on business objectives. Our team handles everything from wireframing to content creation, ensuring user-friendly designs that align with brand identity. Services include SEO optimization, mobile responsiveness, and integration with CRM systems to enhance lead capture and customer engagement.
People
Susan MacNicol
Founder & CEO
With 25+ years in marketing, Susan founded the firm in 2001 after leadership roles at Fortune 500 companies. She specializes in employment branding and strategic planning, holding an MBA from Pepperdine and certifications in recruitment marketing. Susan leads client strategy and innovation.
Tami Wloch
Director of Digital Strategy
Tami oversees digital campaigns with 20+ years of experience in social media and market research. Certified in SEO and Google Analytics, she serves on Facebook and LinkedIn advisory panels. Her expertise in AI-driven targeting has delivered exceptional ROI for clients across industries.
Steve Lovisa
Creative Director
Steve leads web development and branding initiatives with 20+ years in digital design. He founded a successful agency in 2005 and specializes in creating user-centric websites that align with business goals. His work spans national and international clients across multiple sectors.
Questions
What industries do you specialize in?
We serve education, government, SMBs, nonprofits, healthcare, and manufacturing sectors with tailored marketing strategies.
How do you measure campaign success?
We track ROI through lead generation, engagement metrics, and conversion rates using analytics tools.
Can you handle both B2B and B2C campaigns?
Yes, our team develops targeted tactics for both B2B and B2C audiences across digital and traditional channels.
Do you offer international marketing services?
While based in the U.S., we've executed campaigns for clients in Serbia, Australia, and other global markets.
What sets you apart from other agencies?
Our unique Origami methodology combines data-driven insights with creative execution for cohesive, results-oriented campaigns.
