Business Details
21 Years
experience
Your Trusted Brand Strategy Partner
We are a branding and experience design agency dedicated to building meaningful brand experiences. Our approach combines strategic thinking with creative execution to help organizations uncover their core identity and bring it to life through purposeful design and storytelling. With over 18 years of experience, we specialize in brand strategy, digital experiences, and campaigns that resonate emotionally and drive measurable results.Our team of strategic creatives prioritizes collaboration, curiosity, and innovation while maintaining a client-centric focus that ensures every project aligns with long-term business goals. We demonstrate expertise through our ability to translate complex brand truths into cohesive visual and narrative systems that connect with audiences on a human level.
Services
Brand Strategy
Visual Identity
Website Design
Campaign Strategy
Digital Marketing
Details
- Year established: 2005
Highlights and features
- We offer 18+ years of experience in brand strategy and digital design
- Our collaborative approach ensures client alignment throughout the creative process
- We combine strategic thinking with creative execution for measurable results
- Our team includes certified professionals in brand development and digital marketing
- We maintain transparency through detailed brand standards documentation
What people say
Significant brand awareness improvement
86% increase in organic traffic
130% increase in conversions
Professional and creative team
Excellent collaboration skills
Services
Brand Strategy
Our brand strategy service uncovers your organization's core identity through research-driven workshops and audience analysis. We define vision, mission, and values while creating positioning statements that differentiate your brand in the marketplace. Our approach combines design thinking with business strategy to create brands that resonate emotionally while driving measurable business outcomes.
Visual Identity
We create cohesive visual identity systems that translate brand strategy into compelling visual language. Our designers develop logo systems, color palettes, typography frameworks, and graphic elements that consistently express brand personality across all touchpoints. The result is a distinctive visual presence that builds recognition and trust with target audiences.
Website Design
Our website design service creates digital experiences that align with brand strategy while optimizing user engagement. We combine information architecture, UI/UX design, and content strategy to build websites that effectively communicate brand messaging and drive conversions through intuitive navigation and strategic call-to-action placement.
Campaign Strategy
We develop integrated campaign strategies that align brand messaging with audience needs across multiple channels. Our approach combines creative concept development with media planning to create campaigns that build brand awareness, generate leads, and drive business growth through consistent brand storytelling.
Digital Marketing
Our digital marketing services create cohesive online strategies that extend brand presence across digital channels. We implement SEO, paid search, and social media marketing programs that reinforce brand messaging while driving measurable results through targeted audience engagement and conversion optimization.
People
Mark Wierda
Cofounder & President
Co-founded Cultivate in 2005 with background in photography, marketing, and technology. Leads strategic direction while maintaining hands-on involvement in creative production and digital development teams.
Chris Pierik
Cofounder & Executive Creative Director
Creative lead since 2005 with graphic design background. Focuses on brand storytelling and creative strategy while bridging strategic and creative functions within the agency.
Wally Ottenhoff
Design Director
18-year design veteran overseeing branding, product, and UI/UX design. Ensures visual consistency across client projects while maintaining alignment with brand strategy and user experience requirements.
Kendal Miller
Brand Strategist & Creative Lead
Brand strategist since 2008 with film production background. Specializes in creating human-centered brand narratives that connect organizations with their target audiences through authentic storytelling.
Jenny Schuler
Product Manager & Art Director
App project lead since 2018 with UX design expertise. Combines technical knowledge with creative vision to develop functional digital solutions that solve real-world business challenges.
Questions
What industries do you specialize in?
We work across diverse sectors including nonprofit, construction, manufacturing, and publishing, adapting our expertise to each client's unique needs.
How do you measure campaign success?
We track key metrics like brand awareness improvements, organic traffic growth, and conversion rate increases using analytics tools.
What's your approach to brand development?
Our process uncovers brand truths through research, defines strategic positioning, and creates cohesive visual and narrative systems.
Do you handle both strategy and execution?
Yes, we provide full-service branding from strategic foundation work through creative implementation across all touchpoints.
How long do typical projects last?
Project timelines vary by scope but typically range from 3-6 months for comprehensive brand development initiatives.
