Iredale Mineral Cosmetics

Jane Iredale Cosmetics embodies 25 years of clean beauty innovation, inspiring women to embrace naturally enhanced looks. Founded by Jane Iredale, a makeup artist with a background in chemistry, the brand combines high-performance, botanical-powered formulas with sustainable practices.

Our Vision

Our vision is to empower women to celebrate their uniqueness through clean and effective makeup and skincare. We believe beauty should be cruelty-free, nourishing, and accessible to all.

Our Values

Clean Beauty: We prioritize natural and sustainable ingredients, free from harsh chemicals and toxins.

High Performance: Our products deliver bold colors, precise application, and long-lasting wear.

Empowerment: We believe makeup should enhance natural beauty and inspire confidence in every woman.

Sustainability: We are committed to responsible sourcing and packaging practices to minimize our environmental impact.

Our Services

1. Makeup & Skincare Products: Explore a diverse range of makeup and skincare products designed to enhance your natural beauty and achieve flawless, natural-looking results.

2. Virtual Beauty Tools: Discover our interactive tools like the Foundation Shade Finder Quiz and Virtual Makeover feature to find the perfect shades and looks for you.

3. Personalized Recommendations: Our beauty advisors are available to offer personalized consultations and product recommendations based on your unique skin type and concerns.

4. Sustainability & Transparency: We prioritize sustainable practices by using natural ingredients, minimizing packaging, and offering refillable options whenever possible.

5. Beauty Education & Inspiration: We share educational content and inspiring looks through blog posts, tutorials, and videos to help you explore your creativity and achieve your desired looks.