Business Details
Your Trusted Brand & Marketing Partner in Detroit
At CRIMSON Agency, we combine 30+ years of industry experience with a brand-first philosophy to deliver transformative results for businesses, nonprofits, and public sector institutions. Our approach centers on deep brand advocacy, where we immerse ourselves in our clients' missions to craft strategic pathways that connect with audiences authentically. Through integrated services spanning branding, marketing, public relations, and digital innovation, we help organizations articulate their purpose and achieve measurable growth.Our team blends boutique agility with the expertise of international agency leadership, ensuring every solution is both creative and results-driven. We prioritize research-backed strategies, from competitive analysis to tactical activation, to ensure brands resonate in crowded markets. By focusing on long-term partnerships and purpose-driven storytelling, we empower clients to build lasting connections with their audiences while driving business outcomes.
Services
Branding
Marketing
Public Relations
Web Development
Social Media
Video Production
Highlights and features
- We offer 30+ years of agency experience in brand transformation
- Our brand advocacy approach ensures deep alignment with client missions
- We implement research-backed strategies for measurable business outcomes
- Our team combines boutique agility with international agency expertise
- We specialize in strategic storytelling for B2B and B2C audiences
What people say
Award-winning work
Transformative impact
Strategic expertise
Creative solutions
Measurable results
Services
Branding
Our branding services develop foundational brand identities through market research, positioning, and visual storytelling. We create cohesive brand systems that articulate your unique value proposition and ensure consistency across all touchpoints. By aligning brand strategy with business objectives, we help organizations build recognition and trust with their target audiences.
Marketing
We design integrated marketing campaigns that combine traditional and digital channels to maximize audience engagement. Our data-driven approach optimizes marketing spend while maintaining brand consistency. From B2B lead generation to B2C awareness campaigns, we create tailored strategies that drive measurable business outcomes through targeted messaging and channel optimization.
Public Relations
Our public relations team crafts compelling narratives to shape brand perception and manage media relations. We develop proactive PR strategies that secure media coverage while maintaining readiness for crisis communication. Through strategic storytelling and media outreach, we help organizations build credibility, manage reputation, and maintain positive stakeholder relationships across traditional and digital platforms.
Web Development
We create custom web experiences that reflect brand identity while optimizing user engagement. Our development process combines UX/UI design with technical implementation to deliver responsive, high-performing websites. From information architecture to interactive features, we ensure digital platforms effectively communicate brand messaging while meeting business objectives through intuitive navigation and conversion-focused design.
Social Media
Our social media marketing services develop platform-specific strategies that amplify brand voice and foster audience engagement. We create content calendars, manage community interactions, and analyze performance metrics to optimize ROI. By aligning social strategy with overall brand objectives, we help organizations build meaningful connections, drive website traffic, and convert social engagement into business growth through targeted advertising and organic content strategies.
People
Chris Heaton
CEO
Chris Heaton leads CRIMSON Agency with a vision for purpose-driven branding. With extensive industry experience, he focuses on strategic growth and brand transformation, ensuring clients achieve measurable business outcomes through creative innovation and advocacy-driven marketing solutions.
Jennette Smith Kotila
President
Jennette Smith Kotila serves as President, overseeing agency operations and client strategy. Her expertise in brand development and team leadership drives CRIMSON's commitment to delivering impactful marketing solutions that align with client missions and business objectives.
Will Perry
Executive Creative Director
Will Perry leads creative strategy as VP & Executive Creative Director. With a focus on visual storytelling and brand expression, he ensures all creative output maintains strategic alignment while delivering innovative solutions that captivate target audiences and drive brand engagement.
Carolyn Artman
VP Strategic Communications
Carolyn Artman, APR, directs strategic communications initiatives. Her expertise in public relations and media strategy helps organizations craft compelling narratives, manage reputation, and maintain consistent brand messaging across all communication channels and platforms.
Garrett Ekstrom
VP Web & Digital Experience
Garrett Ekstrom leads digital innovation as VP Web & Digital Experience. He specializes in creating user-centric digital solutions that combine technical excellence with brand storytelling, ensuring websites and digital platforms deliver optimal user experiences and business results.
Questions
What industries does CRIMSON Agency specialize in?
We specialize in branding and marketing for businesses, nonprofits, and public sector institutions across diverse sectors including construction, technology, healthcare, and economic development.
How does CRIMSON approach brand transformation?
Our approach combines brand research, market analysis, and strategic storytelling to develop brand identities that align with organizational purpose and resonate with target audiences.
What sets CRIMSON apart from other agencies?
We differentiate through our brand advocacy model, combining 30+ years of experience with a boutique approach that prioritizes deep client partnerships and measurable business outcomes.
Do you offer digital marketing services?
Yes, we provide comprehensive digital marketing services including SEO, social media strategy, content marketing, and paid advertising campaigns tailored to brand objectives.
How do you measure campaign success?
We use data-driven metrics aligned with client goals, including brand awareness indicators, engagement rates, lead generation metrics, and ROI analysis for marketing campaigns.
Can you help with rebranding projects?
Yes, we specialize in rebranding initiatives that include brand audits, identity development, messaging strategy, and implementation across all marketing channels and touchpoints.
Videos
