Growing membership organizations, one strategy at a time.
Welcome to Marketing General Incorporated, the recognized leader in the membership marketing field. For 45 years, we have been helping associations and nonprofits grow and retain membership through strategic thinking, in-depth research, proven programs, and a host of support services.
Our Story
As a full-service membership marketing agency, we have one focus: membership marketing. Our lifecycle approach to membership marketing means we keep sight of the big picture as well as the many details essential to successful member programs. We have recruited more than 4 million new members for hundreds of organizations, resulting in billions of dollars in lifetime revenue.
Our Services
At MGI, we offer a wide range of services designed to help associations and nonprofits achieve their membership goals. Our services include:
- Strategic Consulting: Our team of experts will work with you to develop a customized membership marketing strategy that meets your organization's unique needs and goals.
- Research: We conduct in-depth research to help you better understand your members, non-members, and the competitive landscape.
- Direct Marketing: From list management to digital marketing, we can help you reach and engage with your target audience.
- Data Analytics: Our team of data analysts will help you make sense of your data and make data-driven decisions.
- Knowledge Bank: Our resource library is filled with valuable information, including white papers, case studies, webinars, and more.
Our People
At MGI, we are proud of our team of experts who are dedicated to helping associations and nonprofits succeed. Our staff of over 40 people includes senior officers, project managers, market researchers, database programmers, data analysts, list managers, artists, writers, e-business specialists, and IT experts.
Our Mission
Our mission is to help associations and nonprofits grow and retain membership through strategic thinking, in-depth research, proven programs, and a host of support services. We are committed to delivering exceptional results and exceeding our clients' expectations.
Overall Sentiment: Positive
Customer Satisfaction
The general sentiment of the reviews is overwhelmingly positive, with customers expressing their satisfaction with the services provided by MGI.
Key Strengths
One of the key strengths of MGI, according to the reviews, is their amazing crew. Customers have praised their partnership with MGI, stating that it has helped grow their business.
Customer Experience
The review highlights the positive experience of partnering with MGI, with the customer expressing their love for working with the company.
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