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Your Premier Hair Destination in Long Beach
At SWAG by Holly, we are dedicated to creating a serene and stylish environment where clients receive personalized hair care tailored to their unique features and lifestyles. With over 20 years of experience, including advanced training at Vidal Sassoon and Bumble and Bumble, I bring a blend of artistry and technical expertise to every service. My commitment to ongoing education ensures that clients benefit from the latest techniques in cutting, coloring, and treatments.

We prioritize thorough consultations to understand individual needs, using premium Bb products to enhance hair health and appearance. Located in Long Beach, CA, our salon combines a relaxed atmosphere with meticulous attention to detail, helping clients achieve confidence through transformative hairstyles. Community involvement and client satisfaction remain at the heart of our mission, ensuring every visit is both rewarding and rejuvenating.
Services
Haircuts Hair Coloring Keratin Treatments Bridal Hair Up-Do Styles
Highlights and features
  • We offer 20+ years of expertise with advanced training from Vidal Sassoon and Bumble and Bumble.
  • Our personalized consultations ensure hairstyles complement each client's face shape and lifestyle.
  • We use premium Bb products for optimal hair health and vibrant results.
  • Our owner actively contributes to Long Beach community initiatives.
  • We guarantee meticulous attention to detail in every service.
What people say
Amazing experience Best haircuts Thorough consultation Attention to detail Confidence boost
Services
HAIRCUT, MEN
Precision haircuts tailored to men's face shapes and lifestyles, including shampoo, cut, and blow-dry. Longer hair incurs additional charges. Our stylist's attention to detail ensures a polished, confidence-boosting finish.
BASE COLOR
Full-coverage base color application using premium products, ideal for covering grays or changing hair color. Includes blow-dry and gloss sealant. Extra charges apply for thick hair or additional color usage.
Keratin Treatment
Frizz-reducing keratin treatment that maintains natural curl patterns while enhancing manageability. Prices vary based on hair length and thickness, with options for mild to permanent effects.
BRIDAL HAIR
Custom bridal hair design for special occasions, including trials and event-day styling. Pricing determined by complexity and time required, with consultations to ensure perfect execution.
COLOR CORRECTION
Advanced color correction for challenging hair transformations, including box dye removal and tone balancing. Requires expert assessment to achieve desired results while maintaining hair health.
People
Holly
Owner & Stylist
Founder of SWAG by Holly with 20+ years of experience. Trained at Vidal Sassoon and Bumble and Bumble. Specializes in personalized hair consultations and community engagement.
Questions
How do I book an appointment at SWAG by Holly?
Book online via our website. A 50% deposit is required for color services, and appointments are confirmed via email.
What is your cancellation policy?
We require 48-hour notice for cancellations to avoid forfeiting your deposit.
What makes SWAG by Holly different from other salons?
Our personalized consultations, advanced stylist training, and focus on face-shape-specific designs create unique, confidence-boosting results.
Do you sell hair products?
Yes, we offer Bb products for purchase online or in-salon to maintain hair health between appointments.
How should I prepare for my first appointment?
Bring visual references of desired styles. Note that multiple sessions may be needed for optimal results if transitioning from box color or previous salons.