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Architectural Design Services in Detroit
ROSSETTI is a third-generation family-owned architectural firm headquartered in Detroit, specializing in sports and entertainment destination design. With decades of experience, we combine creative vision with data-driven strategies to deliver iconic spaces that enhance community experiences and client objectives. Our collaborative approach emphasizes trust, innovation, and the proprietary Return on Design methodology, ensuring solutions that balance aesthetics, functionality, and measurable business value.

We serve local and global clients through services including architecture, urban planning, interior design, and graphic design, maintaining a culture of curiosity and entrepreneurial spirit. Our team of architects, planners, and designers prioritizes deep client relationships and projects that reflect cultural identity while fostering sustainable urban development.
Services
Architecture Urban Planning Interior Design Return on Design Graphic Design Sports Venue Design Entertainment Destination Design Sustainable Design Multipurpose Venue Design Strategic Master Planning
Highlights and features
  • We offer decades of experience in sports and entertainment architecture.
  • Our team uses a proprietary Return on Design methodology for measurable results.
  • We maintain deep client relationships through collaborative, trust-based partnerships.
  • Our family-owned firm combines entrepreneurial spirit with global expertise.
  • We prioritize sustainable, community-focused design solutions.
Services
Architecture
ROSSETTI's architecture services focus on creating immersive sports and entertainment venues that blend aesthetics with functionality. We use creative ideation and data analysis to develop iconic structures that reflect client identity and community culture. Our process ensures spaces foster emotional connections while meeting operational needs.
Urban Planning
Our urban planning integrates sports-anchored developments with mixed-use districts to enhance community connectivity. We conduct economic analysis and collaborate with stakeholders to create sustainable master plans that align with existing urban fabric while supporting long-term growth and social engagement.
Interior Design
Interior design services emphasize hospitality-inspired environments that reflect client culture. We create custom elements like millwork and lighting to craft engaging spaces for sports venues, commercial buildings, and hospitality locations, combining aesthetics with practical functionality through collaborative design processes.
Return on Design
Return on Design (RODTM) is our proprietary methodology that links design decisions to business metrics. We analyze consumer demand and operational efficiency to validate design choices, ensuring revenue-generating spaces deliver measurable ROI through market studies, master planning, and financial projections.
Graphic Design
Graphic design services create cohesive visual identities for venues through wayfinding systems, signage, and brand activations. We integrate typography and spatial elements to enhance user experiences in sports facilities and commercial spaces, collaborating with fabricators to ensure on-budget implementation.
People
Matthew Rossetti
Chief Architect of Serious Fun
Third-generation leader driving innovative design solutions. Combines architectural expertise with entrepreneurial vision to create impactful sports and entertainment venues that reflect cultural identity and community needs.
Amy Chesterton
Partner | Urban Planning
Urban planning expert specializing in sports-anchored developments. Focuses on creating sustainable, community-centric master plans that integrate social and commercial elements for long-term urban growth.
Ben Ridderbos
Partner | Architecture
Experienced architect leading complex sports venue projects. Blends creative concepts with technical expertise to deliver functional, aesthetically compelling spaces that exceed client expectations and operational requirements.
David Richards
Chief Operating Officer | Chairman
Strategic leader overseeing firm operations and long-term vision. Ensures organizational alignment with client needs while maintaining the firm's entrepreneurial culture and commitment to design excellence.
Greg Sweeney
Chief Studio Director
Creative director guiding multidisciplinary teams in developing innovative design solutions. Focuses on maintaining design integrity while ensuring practical implementation across diverse project types.
Questions
What types of projects does ROSSETTI specialize in?
We specialize in sports venues, entertainment destinations, urban developments, and interior design projects that combine creativity with strategic business outcomes.
How does ROSSETTI approach design differently?
Our proprietary Return on Design methodology integrates data analysis with creative design to ensure spaces deliver measurable business value and community impact.
Do you work on international projects?
Yes, while headquartered in Detroit, we've completed projects globally including South Korea, Italy, and Saudi Arabia.
What is the firm's design philosophy?
We create spaces that balance aesthetics, functionality, and cultural relevance while prioritizing sustainable development and community engagement.