Business Details
41 Years
experience
Your Trusted Hispanic Marketing Partner in Miami Beach
Founded in 1985, Richard Maranon & Associates is a full-service boutique marketing agency with deep roots in the Hispanic community and a proven ability to exceed client goals. Our approach combines strategic listening, creative campaign development, and data-driven analytics to build enduring relationships between brands and consumers. With over 35 years of experience, we specialize in bridging American brands with the Hispanic market through customized media strategies that integrate earned and paid opportunities.Our leadership team, including founder Richard Maranon and President Legia Maraon-Garcia, brings decades of industry expertise and a legacy of innovation. We serve clients ranging from Fortune 500 companies like Revlon to local businesses, leveraging our community insights and media relationships to deliver measurable results. Our commitment to evolving with market trends ensures clients receive forward-thinking solutions tailored to the dynamic Hispanic consumer landscape.
Services
Listening
Direct Response
Strategic Planning
Analytics
Creative
Political
Digital Media
Relations
Promotions
Media Planning
Details
- Year established: 1985
Highlights and features
- 35+ years of experience in Hispanic market strategies
- Customized campaigns tailored to Hispanic consumer behavior
- Deep community roots enhancing media and outreach effectiveness
- Proven track record with major brands like Revlon and Coors
- Integrated approach combining earned and paid media for maximum impact
Services
Strategic Planning
Our strategic planning service develops customized roadmaps to connect brands with Hispanic audiences. We analyze market trends, consumer behavior, and competitive landscapes to create actionable plans. Clients benefit from data-driven decisions that maximize ROI and market penetration.
Creative Campaigns
We craft culturally resonant creative campaigns that engage Hispanic consumers across platforms. Our team combines storytelling with visual innovation to build brand recognition. Campaigns are tested for cultural relevance and optimized for digital and traditional media channels.
Media Relations
Leveraging decades of media connections, we secure earned media opportunities for clients. Our approach combines press outreach with crisis management to build brand credibility. Services include press release distribution, media training, and influencer partnerships tailored to Hispanic markets.
Political Outreach
We specialize in political campaign strategies targeting Hispanic voters. Services include voter segmentation, bilingual messaging, and grassroots mobilization. Our expertise spans local elections to national campaigns, ensuring compliance with regulatory requirements while maximizing voter engagement.
Digital Media
Our digital media services optimize online presence through targeted social media campaigns and SEO strategies. We focus on Hispanic digital behavior patterns to deliver content that drives engagement. Analytics tools track performance metrics for continuous campaign improvement.
People
Richard Maranon
Chairman
Founder of Richard Maranon & Associates and pioneer in Hispanic market advertising, Richard Maranon established the agency in 1985 after media development work in Honduras. His leadership focuses on bridging American brands with Hispanic consumers through innovative strategies.
Legia Maraon-Garcia
President
As second-generation leader, Legia Maraon-Garcia drives Richard Maranon & Associates's legacy forward with client-centric strategies. She specializes in positioning brands as industry leaders through integrated marketing solutions tailored to the evolving Hispanic market.
Questions
What makes RMA different from other marketing agencies?
RMA combines 35+ years of Hispanic market expertise with deep community connections to create culturally relevant campaigns. Our integrated approach to earned and paid media delivers measurable results for both national brands and local businesses.
Which industries do you specialize in?
We serve diverse sectors including consumer goods, political campaigns, hospitality, and local businesses. Our expertise spans brand development, media relations, and digital strategies tailored to Hispanic consumer behavior.
How do you measure campaign success?
We use analytics tools to track engagement metrics, ROI, and market penetration. Clients receive regular performance reports with data-driven insights for continuous strategy optimization.
Can you handle both English and Spanish language campaigns?
Yes, our team creates bilingual campaigns that maintain brand consistency while resonating with multicultural audiences. We ensure cultural relevance in both language and visual content.
What geographic areas do you serve?
While based in Miami Beach, FL, we serve national clients targeting Hispanic markets across the United States through our established media network and digital capabilities.
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