Business Details
27 Years
experience
Digital Marketing Services That Drive Growth
Lasso Up is a growth-driven digital marketing agency dedicated to helping small and medium-sized businesses optimize their online presence, attract qualified leads, and accelerate revenue growth. Since 1999, our team has specialized in creating data-driven strategies that combine brand design, website development, SEO, inbound marketing, and lead generation to deliver measurable results. Our proven process begins with discovery to understand client goals, followed by strategic planning, execution through high-quality digital assets, and continuous optimization to ensure sustained growth.Certified by industry leaders like HubSpot, Google, and Meta, we bring cutting-edge expertise to every project. Our client-centric approach emphasizes transparency, clear communication, and tailored solutions that align with each business's unique needs. With a track record of success across industries including homebuilding, medspas, and B2B sectors, we combine technical proficiency with creative excellence to transform brands and drive meaningful outcomes.
Services
Brand Design
Website Development
SEO Services
Inbound Marketing
Lead Generation
Social Media Management
Content Marketing
Google Ads
Email Marketing
Review Management
Details
- Year established: 1999
Highlights and features
- 25+ years of experience delivering digital marketing results
- Certified experts by Google, HubSpot, and Meta
- Proven 6-step process from discovery to growth optimization
- Award-winning client success with 76% traffic increases
- Comprehensive services covering full digital marketing spectrum
Associations and certifications
- HubSpot
- Meta
What people say
76% traffic increase
Great website design
Professional team
Timely communication
Effective campaigns
Services
Brand Design
Our brand design services create modern identities that build credibility and attract target audiences. We develop cohesive visual systems including logos, color schemes, and brand guidelines that differentiate businesses in competitive markets. Our process combines strategic discovery with creative execution to ensure brands authentically represent company values while appealing to ideal customers.
Website Development
Custom WordPress websites are built with conversion-focused design principles and mobile-first responsiveness. Our development team creates secure, high-performance sites with integrated SEO and user-friendly content management systems. Each website includes strategic conversion funnels and is optimized for both user experience and search engine visibility across all device types.
Search Engine Optimization
Comprehensive SEO strategies improve organic search visibility through technical optimization, content creation, and authority building. Our certified specialists conduct keyword research, on-page optimization, and local listing management while implementing data-driven link building campaigns to boost domain authority and search rankings for targeted keywords.
Inbound Marketing
HubSpot-certified teams develop integrated inbound strategies combining blog content, email campaigns, and social media management. Our data-driven approach nurtures leads through the sales funnel with personalized content that addresses specific buyer journey stages while tracking performance through detailed analytics reporting.
Lead Generation
Targeted digital advertising campaigns across Google, Facebook, and LinkedIn generate qualified leads through optimized ad placements. Our specialists manage pay-per-click campaigns, landing page optimization, and conversion tracking to maximize return on ad spend while continuously refining audience targeting strategies.
People
Lee Covert
Owner
Lee Covert leads Lasso Up's strategic direction with over 20 years of digital marketing experience. He focuses on developing growth strategies that combine innovative technology with proven marketing principles to deliver client success.
Alex Covert
President
Alex Covert oversees daily operations and client strategy implementation. With expertise in brand development and digital transformation, he ensures all client projects maintain the highest standards of quality and effectiveness.
Shannon Farias
Customer Success Manager
Shannon Farias leads client success initiatives with a focus on relationship building and project execution. Her team ensures clients achieve their marketing goals through personalized support and strategic guidance throughout every project phase.
Lexie Palmer
Creative Director
Lexie Palmer directs all creative efforts, bringing over 15 years of design experience to brand and web projects. She leads a team that combines aesthetic excellence with conversion-focused design principles to create visually compelling marketing assets.
David Magana
Website Engineering Manager
David Magana oversees technical website development and maintenance. His expertise in WordPress development and SEO optimization ensures clients receive high-performance websites that combine technical excellence with user-friendly functionality.
Questions
What digital marketing services do you offer?
We provide comprehensive services including brand design, website development, SEO, inbound marketing, lead generation, and social media management tailored to each client's specific needs.
How long does a typical website project take?
Most website builds take 8-12 weeks from discovery to launch, with timelines varying based on project complexity and client requirements.
Do you work with businesses outside the St. Louis area?
Yes, we serve clients nationwide with primary service areas in Missouri, Florida, Connecticut, and Colorado, supporting businesses across the United States.
How do you measure marketing campaign success?
We track performance through detailed analytics reports, keyword rankings, lead generation metrics, and conversion rates to ensure measurable business impact.
What industries do you specialize in?
While we work across industries, we have particular expertise in homebuilding, medspas, and B2B sectors with proven success in these markets.
Can you help with both strategy and implementation?
Yes, our services include both strategic planning and full implementation support, providing comprehensive marketing solutions from concept to execution.
