Business Details
23 Years
experience
Your Strategic Marketing Partner for Results-Driven Campaigns
Extra Mile Marketing has been delivering strategic marketing solutions since 2003, specializing in transforming complex business narratives into compelling campaigns. Our expertise spans content marketing, Account-Based Marketing (ABM), thought leadership, and full-scale go-to-market execution. With deep roots in technology, finance, healthcare, and public sectors, we combine 20+ years of experience with a client-centric approach to create measurable results. Our team of seasoned professionals treats every client's success as our own, offering tailored strategies that align with business goals from initial concept to final analysis. Recognized as a certified Women-Owned Business, we serve global brands while maintaining the personal touch that has defined our growth.Our proven track record includes partnerships with Microsoft, HPE, and the University of Washington, demonstrating our ability to adapt messaging across diverse industries. We prioritize transparency through fixed pricing and open communication, ensuring no hidden fees or surprises. Our strategic workshops and messaging frameworks provide clients with the tools needed to maintain consistent branding and accelerate sales pipelines. By focusing on both digital and traditional marketing channels, we help businesses navigate modern marketing complexities while staying ahead of industry trends.
Services
Strategic Marketing
Content Marketing
Go-to-Market Campaigns
Sales Enablement
Customer Experience
Digital Advertising
Thought Leadership
ABM Programs
Brand Development
Market Research
Details
- Year established: 2003
Highlights and features
- 20+ years delivering strategic marketing solutions for complex industries
- Proven expertise in technology, healthcare, finance, and public sector messaging
- Certified Women-Owned Business with Fortune 100 client experience
- Transparent pricing model with no hidden fees or surprises
- Award-winning team with Fortune 100 project execution capabilities
Associations and certifications
- Women-Owned Business Certification
What people say
Top notch
Tremendous work
Bespoke work
High quality deliverables
Best experience
Services
Strategic Marketing
Our strategic marketing services create unified roadmaps for business growth. We develop comprehensive messaging frameworks that identify key differentiators, target audiences, and value propositions. By aligning marketing efforts with business objectives, we ensure consistent messaging across all channels. Our approach combines market research, competitive analysis, and data-driven planning to create campaigns that deliver measurable ROI while maintaining brand integrity.
Content Marketing
We transform technical expertise into engaging content that drives audience action. Our team develops thought leadership pieces, case studies, and digital assets tailored to each stage of the buyer's journey. From blog posts to whitepapers, we create content that establishes authority while addressing specific audience pain points. Our data-backed approach ensures content aligns with SEO best practices and conversion goals across multiple platforms.
Go-to-Market Campaigns
Our go-to-market campaigns combine digital and traditional marketing channels to maximize product launches. We develop integrated strategies using ABM, social media, and targeted advertising to reach specific decision-makers. By creating industry-focused messaging and sales enablement tools, we accelerate market penetration while ensuring consistent brand positioning across all customer touchpoints throughout the campaign lifecycle.
Sales Enablement
We bridge marketing and sales through comprehensive enablement programs. Our services include creating pitch decks, battlecards, and playbooks that equip sales teams with targeted messaging. We develop objection handling guides and conversation starters based on in-depth persona research. Our training programs and digital tools help sales professionals effectively communicate value propositions while maintaining alignment with overall marketing strategies.
Customer Experience
We design seamless customer journeys through website optimization and interactive tools. Our 360-degree assessments identify friction points in the buying process while creating intuitive digital experiences. We develop onboarding resources and self-service tools that improve product adoption. By aligning digital assets with customer needs, we help transform prospects into brand advocates through consistent, value-driven interactions.
People
Abbie Heironimus
President and Sr. Consultant
10+ years digital marketing expert specializing in SEO, SEM, and social campaigns. Transforms online presence through data-driven strategies while maintaining brand consistency across digital platforms.
Lisa Redburg
COO
IT industry veteran with strategic expertise in enterprise solutions. Focuses on operational efficiency and cross-functional alignment to deliver complex marketing initiatives on time and budget.
Lori Stutsman
Founder and Sr. Consultant
Award-winning enterprise marketing leader with C-suite advisory experience. Specializes in brand positioning and strategic planning for Fortune 100 companies across multiple industry verticals.
Jessica Stevenson
Sr. Project Manager
Digital strategy expert with technical project management background. Ensures seamless execution of complex campaigns while maintaining alignment with client business objectives.
Matt Erspamer
Creative Strategist
Former journalist applying storytelling expertise to marketing strategies. Develops engaging narratives that connect technical solutions with audience needs across multiple platforms.
Questions
What industries does Extra Mile Marketing specialize in?
We specialize in technology, finance, healthcare, public sector, nonprofit, and insurance sectors with tailored marketing strategies.
How does EMM ensure marketing campaign effectiveness?
We combine strategic planning with data-driven execution, using market research and performance metrics to optimize campaigns.
What makes EMM different from other marketing agencies?
Our strategic-first approach, Fortune 100 experience, and certified Women-Owned Business status set us apart in personalized service delivery.
Do you work with international clients?
Yes, we serve global brands while maintaining personalized service through our strategic partnership approach.
How do you measure marketing campaign success?
We use defined KPIs, ROI analysis, and customer journey tracking to measure and optimize campaign performance.
What marketing services do you offer?
We provide strategic planning, content marketing, ABM, digital advertising, sales enablement, and customer experience optimization services.
