Business Details
28 Years
experience
Your Trusted Partner for Innovative Advertising Solutions
RPM Advertising is a fiercely independent agency with over 25 years of experience creating real success for clients through innovative brand storytelling. Our two core obsessions drive our work: building impactful brand success and fostering a dynamic workplace filled with creative energy. With a talented team of specialists in digital, social, experiential, and traditional media, we deliver results-driven solutions that help clients compete and dominate in their markets. Our expertise spans brand building, media services, loyalty programs, public relations, and performance analytics.We combine creative excellence with data-driven strategies to craft compelling narratives that resonate across all platformsfrom broadcast to emerging digital channels. Our proven track record includes transforming the Chicago Public Library's fundraising efforts, growing Terlato Wines' business by 200%, and launching one of the world's busiest casinos. We maintain a relentless focus on delivering measurable results while maintaining our commitment to creative excellence and client satisfaction.
Services
Brand Building
Digital Marketing
Media Services
Public Relations
Performance Analytics
Content Creation
Loyalty Programs
Strategic Planning
Experiential Marketing
Automotive Advertising
Details
- Year established: 1998
Highlights and features
- We offer 25+ years of proven success in brand storytelling across multiple industries
- Our full-service agency provides integrated solutions from strategic planning to execution
- We combine creative excellence with data-driven digital marketing expertise
- Our team includes specialists in casino media, loyalty programs, and performance analytics
- We deliver measurable results with clients like Bally's Chicago Casino and The Field Museum
Services
Brand Building
Our brand building services create compelling brand narratives that resonate across all platforms. We develop cohesive brand strategies that establish market presence, build emotional connections, and drive customer loyalty through consistent messaging and visual identity systems.
Digital Marketing
We create data-driven digital marketing campaigns that maximize ROI through strategic media planning and execution. Our services include programmatic advertising, social media marketing, search engine marketing, and performance analytics to optimize campaign effectiveness across all digital channels.
Media Services
Our media services leverage 15 years of casino industry expertise and direct platform partnerships to deliver cost-effective campaigns. We provide strategic media planning, real-time bidding, and campaign optimization across traditional and emerging media channels including CTV/OTT and digital out-of-home.
Public Relations
We develop comprehensive public relations strategies that build brand credibility and media visibility. Our services include media relations, crisis communications, and content creation to shape public perception and maintain positive brand narratives across traditional and digital media platforms.
Performance Analytics
Our performance analytics services provide actionable insights through real-time dashboards and advanced reporting. We track campaign effectiveness using metrics like foot traffic attribution, cross-channel performance, and ROI analysis to continuously optimize marketing strategies and demonstrate measurable business impact.
People
Mark Malin
Chief Executive Officer
Mark leads RPM Advertising's strategic direction with extensive experience in brand development and marketing innovation. He oversees agency operations and client relationships while maintaining our commitment to creative excellence and business growth.
Larry Bessler
Chief Creative Officer
Larry drives creative strategy and execution across all client projects. With deep expertise in brand storytelling, he leads our creative teams to develop award-winning campaigns that deliver measurable business results while maintaining artistic excellence.
Sarah Russell
Chief Operating Officer
Sarah manages RPM's day-to-day operations and strategic initiatives. She ensures efficient service delivery across departments while maintaining our culture of innovation and client-focused solutions that drive business success.
Jeremy Kesselman
Media Director
Jeremy oversees media strategy and digital campaign execution with 15 years of casino industry expertise. He leads our media buying team and maintains key platform partnerships to deliver cost-effective, data-driven advertising solutions for clients.
Brooke Podsiadlik
VP Account Director
Brooke serves as strategic liaison between clients and internal teams, ensuring campaign objectives align with business goals. With extensive experience in account management, she delivers tailored solutions that drive measurable results across diverse industry sectors.
Questions
What industries does RPM Advertising specialize in?
We work across diverse industries including gaming, hospitality, cultural institutions, consumer products, and automotive. Our 25+ years of experience includes specialized expertise in casino marketing and loyalty programs.
How does RPM measure campaign effectiveness?
We use advanced analytics including real-time dashboards, foot traffic attribution, cross-channel performance metrics, and ROI analysis to continuously optimize campaigns and demonstrate measurable business impact.
What makes RPM different from other agencies?
Our combination of creative excellence, data-driven strategies, and 25+ years of proven success delivers unique value. We maintain direct platform partnerships for better media rates and offer in-house creative and media teams for faster execution.
Can RPM handle both digital and traditional marketing?
Yes, we provide integrated solutions across all channels including digital (social, SEM, programmatic), traditional media, experiential marketing, public relations, and brand strategy development.
How quickly can RPM start a new campaign?
Our in-house creative team can develop and launch campaigns quickly, typically within 2-4 weeks depending on scope. We maintain agile processes to respond rapidly to market opportunities while maintaining quality standards.
Do you work with local or national clients?
We serve both local Chicago businesses and national brands. Our capabilities scale to support regional campaigns or nationwide initiatives with the same commitment to results-driven marketing solutions.
