Springboard Brand & Creative Strategy

At Springboard Brand & Creative Strategy, we are a national healthcare branding and communications firm dedicated to helping leading organizations in the healthcare industry tell their stories. With a focus on health-related products and services, we empower people to make informed decisions about their healthcare, wellness, and wellbeing. Our team of experienced professionals has over 50 years combined in healthcare marketing, branding, and communications, ensuring that we bring extensive knowledge and insights to the table.

Brand Strategy

Our brand strategy services are designed to help healthcare organizations develop a strong and relevant position in the market. We take the time to understand your organization's unique challenges and goals, and then develop a customized brand strategy that addresses those needs. Our team uses a proprietary process called Heartbeat Branding, which helps us create a compelling brand narrative that resonates with your target audience.

Internal Communications

Effective internal communications are crucial for motivating staff and mobilizing them to achieve organizational goals. We work with healthcare organizations to develop internal communications strategies that inspire and engage employees, promoting a culture of excellence and commitment to quality patient care.

Identities and Architecture

When mergers, acquisitions, or new product launches require a fresh approach to brand identity, we're here to help. Our experts work closely with healthcare organizations to develop new brand identities and architectures that accurately reflect their mission, values, and goals.

Content Strategy

In today's digital age, content is king. We help healthcare organizations develop effective content strategies that target specific audiences through social media, SEO, and traditional media channels. Our team creates high-quality content that engages audiences, builds brand awareness, and drives conversions.

Our Clients

We're proud to work with leading healthcare organizations, including hospitals, health systems, associations, and product manufacturers. Our clients trust us to deliver innovative branding and marketing solutions that drive results.

Meet Our Team

Our team is led by Rob Rosenberg, our CEO, who has over 30 years of experience in healthcare marketing and branding. Rob is a renowned speaker, author, and poet who has contributed to numerous publications and industry events. Mike Chapman, our Account Lead, brings over 20 years of experience in marketing and advertising to the table. Together, our team boasts over 50 years of combined experience in healthcare marketing, branding, and communications.