Business Details
21 Years
experience
Trusted Produce Sales & Marketing Partner in Pleasanton
Edge Sales is a privately owned sales and merchandising company based in Pleasanton, California, with over two decades of experience in the produce industry. Our expertise lies in connecting brands with retailers through strategic account management, retail merchandising, data analytics, and marketing solutions. We specialize in value-added and commodity produce distribution across the Western United States, serving California, Washington, Oregon, Arizona, Denver, and Idaho. Our team of industry veterans brings deep knowledge of sales strategies, product placement, and category management to help brands grow their market presence. We maintain strong relationships with major retailers and independent store owners, ensuring our clients achieve optimal shelf visibility and sales performance.Our commitment to innovation and client success drives our approach to business management, new product introductions, and promotional event planning. Through detailed analytics and customized sales presentations, we provide actionable insights that support product performance and category growth. Our dedicated customer service team handles order processing, EDI, and claims management, allowing clients to focus on their core operations. We foster a culture of creativity and thought leadership, ensuring our employees deliver exceptional service and build trust-based partnerships. With a proven track record in the produce industry, we remain dedicated to helping brands navigate competitive markets and achieve long-term success.
Services
Account Services
Merchandising
Analytics
Marketing
Claims Management
Details
- Year established: 2005
Highlights and features
- We have over 20 years of experience in produce sales and merchandising.
- Our team maintains established relationships with major Western US retailers.
- We provide data-driven analytics for category growth and product performance.
- Our dedicated customer service handles claims management and order processing.
- We offer comprehensive merchandising solutions from concept to execution.
Services
Account Services
Our account services provide strategic business management for produce brands. We develop go-to-market strategies, plan promotions, and execute new product introductions while analyzing performance metrics. Our team ensures clients maintain competitive advantage through tailored retail partnerships and category leadership initiatives.
Merchandising
We specialize in produce department merchandising solutions that drive sales. Our teams ensure optimal product placement, secure premium display locations, and negotiate additional shelf space with retailers. Through hands-on execution and retailer relationship management, we maximize brand visibility and customer engagement in store environments.
Analytics
Our analytics services deliver actionable insights for produce category management. We provide retailer-specific data, create category schematics, and develop customized sales presentations. By analyzing product performance metrics and market trends, we help brands make informed decisions to optimize their retail strategies and improve sales outcomes.
Marketing
We create innovative marketing solutions that connect brands with consumers. Our team develops themed events, designs complementary product pairings, and implements meal solution concepts. Through collaborative retailer partnerships, we deliver personalized brand experiences that enhance customer engagement and drive produce sales growth.
Claims Management
Our dedicated customer service team handles the complete claims management process. We act as the liaison between retailers and vendors, managing order processing, EDI transactions, and dispute resolution. This comprehensive service ensures smooth operations and maintains positive relationships across the supply chain.
People
Brad Raffanti
CEO
Founded Edge Sales over 20 years ago with a vision to build a team of passionate professionals. Brings extensive industry knowledge to develop innovative sales strategies while maintaining focus on client success and team development.
Liz Bunch
President
Manages Northern California operations with 20+ years of experience in the produce industry. Combines strategic thinking with attention to detail to deliver exceptional client service while actively contributing to community initiatives through City of Hope.
Jeff Knight
Executive Vice President
Leads Pacific Northwest operations with 30+ years of industry experience from Safeway Corporate. Leverages deep retailer relationships to drive business success while mentoring teams and expanding the company's Southwest presence.
Questions
What industries do you specialize in?
We specialize exclusively in the produce industry, working with both value-added and commodity produce brands across Western US markets.
Which states do you serve?
Our services cover California, Washington, Oregon, Arizona, Colorado (Denver), and Idaho through dedicated regional teams.
How do you help brands grow?
We help brands grow through strategic account management, retail merchandising, data analytics, and marketing solutions tailored to the produce industry.
What services do you offer?
We offer account services, merchandising, analytics, marketing, and claims management to support produce brands in retail environments.
How do you handle customer support?
Our dedicated customer service team manages the complete claims process, order processing, and EDI transactions between retailers and vendors.
