Call Now
Website
Call
Business Details
8 Years
experience
Chicago's Premier Hair Transformation Destination
We are dedicated to redefining beauty through personalized hair transformations. With over 15 years of expertise in luxury beauty services, our team specializes in creating customized solutions that enhance natural beauty while prioritizing hair health. Our commitment to quality extends to using premium products and advanced techniques, including Balmain Hair Couture collections and keratin therapies. We foster an inclusive environment where clients receive expert guidance tailored to their unique features, lifestyle, and fashion sense. Our mission emphasizes empowerment through beauty, combining technical precision with artistic flair.

Every service incorporates skincare-inspired treatments, ensuring both aesthetic results and hair integrity. Founded in 2018 by industry veteran InaEvtimov, we maintain rigorous quality standards while cultivating warmth and approachability. Our multidisciplinary capabilities span color correction, extensions, and bridal preparations, supported by ongoing professional development. Client satisfaction drives continuous improvement, evidenced by our complimentary consultation policy and referral rewards program. We strive to make luxury hair care accessible through transparent pricing and flexible service options.
Services
Hair Extensions Color Treatments Keratin Therapies Bridal Services Makeup Transformations
Details
  • Year established: 2018
Highlights and features
  • 15+ years luxury beauty industry expertise
  • Complimentary personalized color consultations
  • Official Balmain Hair Couture partner salon
  • Premium product selection with complimentary shipping
  • Customized extensions for all hair goals
What people say
Luscious extensions Expert color matching Attentive stylists Luxury products Bridal perfection
Services
Hair Extensions
We offer comprehensive hair extension solutions including weft, tape-in, and halo styles. Our specialists ensure seamless blending with natural hair while maintaining scalp health. Each installation includes personalized consultation for optimal length, volume, and color matching.
Color Treatments
Our color services feature balayage, foil highlights, and corrective treatments using ammonia-free formulas. Expert stylists consider skin tone and hair texture to create customized shades, including multidimensional blonding techniques and vibrant fashion colors.
Keratin Therapies
Professional-grade keratin treatments deliver frizz-free results lasting up to six months. We offer full and partial applications using formaldehyde-free formulas that enhance hair strength while creating smooth, shiny finishes.
Bridal Services
We provide complete bridal hair and makeup packages including trials and event-day services. Our team specializes in creating long-lasting styles that complement wedding attire and withstand photography flashlights.
Makeup Transformations
Our makeup artists offer airbrush and traditional applications for special occasions. Services include false lash application and color-matched foundation work to achieve natural or dramatic looks under various lighting conditions.
People
Ina Evtimov
Owner & Master Stylist
Award-winning stylist with 15 years in luxury beauty, specializing in extensions and color correction. Opened Gold Coast Salon in 2018 after European training. Expert in creating healthy, vibrant blondes while maintaining hair integrity.
Questions
Do you offer hair extension consultations?
Yes, we provide complimentary consultations to assess hair health and create customized extension plans tailored to your desired look.
What payment methods do you accept?
We accept major credit cards and salon gift certificates. Contact us directly for payment plan options on select services.
Is parking available at your Chicago location?
Valet parking is available at 1300 N Dearborn St. Metered street parking and nearby garages also accessible for guest convenience.
Do you carry Balmain hair care products?
Yes, we're an official Balmain Hair Couture salon offering full product lines with complimentary shipping on $70+ orders.
Can I schedule bridal services in advance?
We recommend booking bridal consultations 6-12 months before events to ensure availability for trials and wedding day services.