At Rich's, we believe in the power of food to bring people together and create memorable experiences. For over 70 years, we've been dedicated to providing innovative, high-quality products and solutions that cater to diverse tastes and dietary preferences. Our commitment to excellence and customer satisfaction has made us a trusted partner in the food industry.
Our Products
Our extensive portfolio of products includes pizza, cake icings and sweet starters, beverages and finishing touches, culinary solutions, bakery items, and desserts. Each product is designed to meet the unique needs of our customers, whether they are looking to create a special dessert or a delicious meal. Our brands, such as Bettercreme, On Top Whip Topping, Gold Label, Tres Riches, Versatie, and IceHot, offer a wide range of options to suit various tastes and preferences.
Our Story
Rich's was founded on the principles of hard work, dedication, and a passion for quality. Our history dates back to 1945 when we first started as a small creamery in Buffalo, New York. Over the years, we've grown and expanded our operations, but our core values have remained unchanged. Today, we are a global company with a presence in over 100 countries, but we still maintain our commitment to local communities and the people we serve.
Our Impact
At Rich's, we understand the importance of making a positive impact on the communities we serve. We believe in fostering an inclusive culture that promotes diversity, equity, and access. Our initiatives focus on advancing associate diversity, strengthening equity and access, and serving customers and communities. We also prioritize food safety and quality assurance, health and authenticity, and sustainability in all our operations.
Community Table Magazine
Our Community Table Magazine is a platform where we share stories, recipes, and insights from our culinary experts and partners. It's a space where we celebrate the joy of food and the connections it brings. The magazine features articles on trends, techniques, and tips for the food industry, as well as profiles of our customers and their success stories.
Diversity, Equity & Inclusion
We are committed to creating a workplace culture that values diversity, promotes equity, and fosters inclusion. Our goal is to ensure that all our associates feel valued, respected, and empowered to contribute their unique perspectives and talents. We believe that a diverse and inclusive environment is essential for driving innovation and delivering exceptional results for our customers.
Food Safety & Quality Assurance
Food safety and quality assurance are at the heart of everything we do. We have robust systems in place to ensure that our products meet the highest standards of quality and safety. Our commitment to quality extends beyond our products to our manufacturing processes, supply chain management, and customer service.
Health and Authenticity
We believe in the importance of promoting healthy eating habits and providing authentic, high-quality ingredients. Our products are designed to cater to various dietary needs and preferences, including vegan, gluten-free, and low-sugar options. We also prioritize transparency in our labeling and sourcing practices, ensuring that our customers have the information they need to make informed choices.
Sustainability
At Rich's, we recognize the critical role we play in protecting the environment and promoting sustainable practices. We are committed to reducing our environmental footprint through efficient operations, waste reduction, and sustainable sourcing. We believe that by working together, we can create a more sustainable future for generations to come.

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