Business Details
50+ Years
experience
Your Integrated Marketing Partner in Miami
Established in 1975, rbb Communications has evolved from a boutique public relations agency into a nationally-recognized integrated communications firm. Our 45-year legacy is built on delivering actionable insights and integrated marketing programs that create customer passions and drive measurable bottom-line results. With a team of 80+ professionals, we combine strategic branding, creative campaigns, and digital expertise to serve blue-chip clients across diverse industries. Recognized as one of Forbes' Top 200 PR Agencies of 2021 and PRovoke Media's Top 5 Creative Agency of the Year 2020, we maintain an unparalleled 9-year average client and staff tenure.Our proprietary Brand Footprint methodology and data-driven crisis management approaches have earned us six Agency of the Year awards in the past decade. Headquartered in Miami's historic Coral Gables, we operate as a platform-agnostic partner with a national presence and global reach through PROI Worldwide. Our employee-driven culture fosters ownership and accountability, ensuring consistent award-winning results across all our services including advertising, digital marketing, and multicultural outreach.
Services
Integrated Marketing
Public Relations
Brand Strategy
Crisis Management
Digital Marketing
Creative Campaigns
Multicultural Marketing
Web Development
Paid Media Planning
Reputation Management
Details
- Year established: 1975
Highlights and features
- We offer 45 years of experience in integrated communications and marketing
- Our proprietary Brand Footprint methodology creates measurable brand impact
- Award-winning team recognized as Agency of the Year six times in a decade
- Employee-driven culture ensures ownership and accountability for all projects
- Platform-agnostic approach delivers cross-channel consistency and effectiveness
What people say
Award-winning results
Employee-driven culture
45 years experience
Proprietary methodologies
Cross-channel effectiveness
Services
Integrated Marketing
Our integrated marketing approach combines strategic planning with creative execution across all platforms. We develop cohesive campaigns that align brand messaging with business objectives, utilizing both traditional and digital channels. With 45 years of experience, our team creates customized strategies that drive measurable results through data-driven insights and cross-channel coordination.
Brand Strategy
We develop comprehensive brand strategies using our proprietary Brand Footprint methodology. This process analyzes market position, competition, and audience insights to create a roadmap for consistent brand communication. Our approach ensures all marketing efforts align with core brand values while adapting to evolving market conditions and consumer expectations across multiple platforms.
Crisis Management
Our crisis management services combine predictive analytics with rapid response protocols to protect organizational reputations. Using the Heptagon Audit System and Race (Rapid Action Crisis Engagement) framework, we develop customized crisis plans and provide real-time support during critical situations. Our team has decades of experience managing complex issues across various industries and media landscapes.
Digital Marketing
We offer comprehensive digital marketing solutions including social media strategy, search engine optimization, and web development. Our certified Google Platinum Partners create data-driven campaigns that maximize online visibility and engagement. From website optimization to paid media planning, we ensure consistent brand messaging across all digital touchpoints while focusing on measurable ROI.
Public Relations
Our public relations services combine traditional media relations with modern digital strategies. We develop targeted communication campaigns that build brand awareness and credibility through earned media placements. With expertise in both B2B and B2C sectors, our team creates compelling narratives that resonate with target audiences while maintaining alignment with overall business objectives.
People
Christine Barney
CEO & Managing Partner
With decades of industry experience, Christine leads rbb's strategic direction as CEO and Managing Partner, driving the agency's growth and maintaining its reputation for excellence in integrated communications.
Lisa K. Ross
President & Partner
Lisa oversees day-to-day operations and client relationships, leveraging her extensive PR and marketing expertise to ensure rbb's continued success as a top-tier communications agency.
Tina Elmowitz
Chief People Officer
Tina leads talent development and organizational culture initiatives, maintaining rbb's employee-driven workplace that has contributed to its recognition as a Best Place to Work.
Laura Guitar
Executive Vice President, Health, Crisis Communications & Issue Management
Laura specializes in healthcare communications and crisis management, bringing deep expertise in navigating complex issues and protecting organizational reputations during critical situations.
Tom Bolger
Executive Creative Director
As Creative Director, Tom leads the development of award-winning creative campaigns, combining strategic thinking with innovative design to deliver impactful brand experiences across multiple platforms.
Questions
What services does rbb Communications offer?
We provide integrated marketing, public relations, brand strategy, crisis management, digital marketing, and multicultural outreach services tailored to client needs.
How long has rbb Communications been in business?
Since 1975, evolving from a boutique PR firm to a full-service integrated communications agency with 45+ years of experience.
What makes rbb's approach unique?
Our proprietary Brand Footprint methodology combines strategic insights with creative execution across all platforms, ensuring measurable brand impact.
What industries does rbb serve?
We work across diverse sectors including healthcare, travel, B2B, consumer lifestyle, and energy with specialized industry expertise.
How does rbb measure campaign success?
Through data-driven analytics and our Heptagon Audit System, focusing on measurable outcomes that deliver bottom-line business results.
